“The big love we have for both Italy and the UK shaped our biggest dream and gave us the motivation to turn it into reality: offer our British friends the possibility to taste the real Italian excellences at home and experience Italy like a local on a holiday to remember.”

Daniele & Eleonora grew up in a small city in the centre of Italy, in an area called Umbria, well known for its peculiar medieval hamlets, its hilly landscape covered by vineyards and olive groves and its delicious food. A place away from the buzz of the big cities where you can savour the pleasures of a slow paced lifestyle and experience a deep connection to nature and tradition.
They have known each other forever but then they met again in London 10 years ago, where Daniele had moved for work and Eleonora was on holiday… “And here we are! The big love we have for both Italy and the UK shaped our biggest dream and gave us the motivation to turn it into reality: offer our British friends the possibility to taste the real Italian excellences at home and experience Italy like a local on a holiday to remember.”

When did you start the Olivocracy project?
We started Olivocracy four years ago, with a range of organic and biodynamic single estate extra virgin olive oils from Italian small producers and then we added Magna Mater, a range of biodynamic condiments: balsamic vinegars, apple cider vinegar, white condiment and Saba that is cooked grape must. Single estate in most cases or single origin. Mostly, pillars of traditional Italian cuisine.
We work with organic and biodynamic small to medium scale producers as they are more connected to the agronomic heritage and the rhythm of mother Nature. Two of our extra virgin olive oils come from a FAO GIAHS, a Globally Important Agronomic Heritage System, “outstanding landscapes of aesthetic beauty that combine agricultural biodiversity, resilient ecosystem and a valuable cultural heritage”.
For us there cannot be excellence without sustainability, for two main reasons: first, we believe that in a product that is considered excellent there should be no undesired substances. Second and not less important, one of the points that make a product excellent, together with an amazing sensory and chemical profile, is the impact it has on the environment.

We believe that farming can have a positive impact on the environment if farmers work in harmony with Nature, nurture biodiversity and prioritize revitalization of the soil.
We support short supply chain and maximum traceability, products straight from the farm to our customers, certified, tested in a lab and with no additives whatsoever.

Where does your passion come from?
A few factors came together: our love for Italy and London, our deep connection to nature and to tradition, a strong will to stand up for more environmentally friendly practices and a passion for discovering niche, outstanding products. We love networking, we love collaborating with like-minded people, we love waking up in the morning with a sense of scope and feeling that we are part of a constantly growing movement of people thinking and acting differently.