Archivi tag: Italian excellence

SPLENDIDO Magazin, the Food Magazin!

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“Focus on your true strength and find a niche. Don’t do it for the fame or your ego but for the matter. Convey value, ideally timeless value. Know what you’re writing about and don’t ever be seduced to become superficial or careless because the internet is quick and trashy. Be tyrannical when it comes to detail. And then: keep posting.”

 

Splendido Magazine, why did you start?!

Mercedes is mainly a writer, Juri is mainly a photographer. But for Splendido we switch roles all the time – sometimes Mercedes is behind the camera and Juri writes, and the next day it is the other way around. We are used to working together for years now and thats because we got to know each other while working together as freelancers for newspapers and magazines. But Juri started the blog that later became Splendido on his own at first, that was in 2015. He has always been a great cook and just started writing down what he was cooking. Since Mercedes loves cooking too and we both enjoyed cooking and eating together from the moment we first met, she got envious of his blog pretty quickly and was allowed to join. Eventually we decided to focus our magazine on Italian cuisine. Not only because it is the one cooking style we prefer and always come back to. Also it is a food culture with an almost infinite amount of local traditions, recipes and specialties to explore. Plus we have an apartment in Lombardy, Northern Italy, where we live up to about six months a year and travel a lot throughout Italy to learn more about Italian food and to find great spots to eat and shop local specialties. Pretty quickly we saw the interest for the blog grow bigger and decided to professionalize it.

 

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How did you start and what kind of work/preparation behind Splendido?

After we decided to professionalize Splendido in 2017, we hired an agency to help us with the visual concept and the programming of a website that resembles no longer a blog but a profound magazine with a look and feel that fitted our needs and intentions. The new website went online in the end of 2018 and immediately it was well worth the hard work and money that went into it. The website is growing steadily since and by now it really became a job rather than being a nice hobby. We put a lot of work into the content of our website and work constantly on growing our audience. But it is still worth every minute of it, because a) we get to cook, eat and travel a lot and b) there is no better feeling in the world than being a creator and work on the behalf of your own business.

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What’s so special in it?

A lot of people tell us they love not only our photos and recipes, but especially our writing. We try to write from a very personal perspective and we don’t just give instructions on how to cook something but always tell a little back story about a recipe too. Be it some witty or funny thought about life and cooking or some interesting fact about Italian food. Also we rarely give exact quantities in a recipe but rather encourage the reader to trust his own gut and develop his own sense and intuition for tasting and quantities.

We love the Italian principle of „quanto basta“, which means: no one can tell you how much of an ingredient you really need because you have to feel and taste for yourself whether its enough salt / flour / egg for your taste and also for the circumstances you’re working in.

 

How do you get inspired?

We travel a lot, read a lot, talk to people. Especially while on the road and when eating out in restaurants or visiting farmers. One of our favorite things to do is also to go for huge walks in a city like for example Milan and look at every single restaurant menu in the streets. Thats when we always come up with new recipe ideas or simply ideas for new combinations of ingredients. But inspiration can really hit you anywhere. We just launched our fashion collection (shop.splendido-magazin.de, we also ship to Italy), and therefore we collected photographs of Italian typography in the streets which we now worked with to design T-Shirts and Caps.

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Where does your passion come from?

Good question. I guess we have both always loved food, loved Italy, loved traveling and look at the world and learn about traditions, cultures, design and daily human life in general, but also loved being artists and follow our talents in the fields of writing and photography. We have always been searching for some platform to combine all of these things in a fruitful and focused way so that it could also become an independent business and source of income for us.

 

Difficulties you had to face and goals.

The goal is definitely to grow and to be able to keep exploring Italy as well as our own capacities. We have a lot of plans for the future, our fashion collection was only the beginning.

 

Suggestions/advices to someone who wants to start a blog?

Focus on your true strength and find a niche. Don’t do it for the fame or your ego but for the matter. Convey value, ideally timeless value. Know what you’re writing about and don’t ever be seduced to become superficial or careless because the internet is quick and trashy. Be tyrannical when it comes to detail. And then: keep posting.

 

Projects for the future?

Many.

Follow Mercedes and Juri here but also in FB and Instagram

OLIVOCRACY

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“The big love we have for both Italy and the UK shaped our biggest dream and gave us the motivation to turn it into reality: offer our British friends the possibility to taste the real Italian excellences at home and experience Italy like a local on a holiday to remember.”

 

Daniele & Eleonora grew up in a small city in the centre of Italy, in an area called Umbria, well known for its peculiar medieval hamlets, its hilly landscape covered by vineyards and olive groves and its delicious food. A place away from the buzz of the big cities where you can savour the pleasures of a slow paced lifestyle and experience a deep connection to nature and tradition.
They have known each other forever but then they met again in London 10 years ago, where Daniele had moved for work and Eleonora was on holiday… “And here we are! The big love we have for both Italy and the UK shaped our biggest dream and gave us the motivation to turn it into reality: offer our British friends the possibility to taste the real Italian excellences at home and experience Italy like a local on a holiday to remember.”

When did you start the Olivocracy project?
We started Olivocracy four years ago, with a range of organic and biodynamic single estate extra virgin olive oils from Italian small producers and then we added Magna Mater, a range of biodynamic condiments: balsamic vinegars, apple cider vinegar, white condiment and Saba that is cooked grape must. Single estate in most cases or single origin. Mostly, pillars of traditional Italian cuisine.
We work with organic and biodynamic small to medium scale producers as they are more connected to the agronomic heritage and the rhythm of mother Nature. Two of our extra virgin olive oils come from a FAO GIAHS, a Globally Important Agronomic Heritage System, “outstanding landscapes of aesthetic beauty that combine agricultural biodiversity, resilient ecosystem and a valuable cultural heritage”.
For us there cannot be excellence without sustainability, for two main reasons: first, we believe that in a product that is considered excellent there should be no undesired substances. Second and not less important, one of the points that make a product excellent, together with an amazing sensory and chemical profile, is the impact it has on the environment.

We believe that farming can have a positive impact on the environment if farmers work in harmony with Nature, nurture biodiversity and prioritize revitalization of the soil.
We support short supply chain and maximum traceability, products straight from the farm to our customers, certified, tested in a lab and with no additives whatsoever.

Where does your passion come from?
A few factors came together: our love for Italy and London, our deep connection to nature and to tradition, a strong will to stand up for more environmentally friendly practices and a passion for discovering niche, outstanding products. We love networking, we love collaborating with like-minded people, we love waking up in the morning with a sense of scope and feeling that we are part of a constantly growing movement of people thinking and acting differently.

Difficulties.
Doing everything by ourselves, learning things we had never done before and not all listed in the famous 20% of the Pareto Principle :D, starting a business without external funds, a highly competitive market, make audience understand the real value of our products, the fact that we pay the producers more than fairly and how much this affects the final price.
However, every difficult step, led us here and we are learning a lot about business, our sector and about ourselves, as individuals, as professionals and as a couple working together. It just feels great and all this resonates so much with what we are and our values that even in the most challenging days, we know where we want to go and who we want to be.

Your goals.
Our goal is doing something we love which makes us grow as both professionals and individuals while having a positive impact on the society. Offering people the option of shopping with an eye (or both) to the environment, to their health and to real quality. Keep on learning, evolving and expanding. Having a great work-life balance and a job that is also a passion that fulfills us and gives us energy to invest with people we love. Stay present to ourselves and in connection with nature.

Be the best version of ourselves and a source of good energy for people we meet!

Advices to someone who wants to start a business.
Find out what your mission and your core values are and live accordingly. Everything will be much easier and enjoyable. Be humble and see a teacher in everyone and every situation, but at the same time be self-confident and trust your ability to do well what you already know and to learn what you don’t. Network with genuine interest with like-minded people and welcome debate. Keep on learning, reading, watching videos, listening to people, feeding your brain and soul. Try not to let the business take over your personal life, find time for yourself, meditate, exercise, do yoga or whatever you like to take care of yourself and stay healthy. Find time for your loved ones, love and life are a great source of energy and inspiration.

Projects for the future.
At some point, we would love to be flexible between London and Italy, so to have more time to enjoy our families and the Mediterranean weather that we love so much! Widen the range of products and the circle of people we collaborate with. Create more and more synergies with other sectors of sustainable manufacture. Work on connected projects. Being able to delegate and allocate our working time to that aforementioned 20% of things that we really love doing.

Our mantra
Be the change you want to see in the world.
We don’t inherit the world from our ancestors, we borrow it from our children.
Keep calm… and call Batman!

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Donatella

BOLLI SARTORIA CREATIVA

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“Actually, we never followed the rules of the world of fashion, we chose to follow our passion which bloomed from our love for the handmade…“

 

We are Giulia and Caterina, born in the city of Arezzo under the Cancer sign.

Actually, we never followed the rules of the world of fashion, we chose to follow our passion, which bloomed from our love for the handmade and the small world we shape on ourselves, a universe made of pure craftsmanship. Bolli Sartoria Creativa was born officially on 10th March 2007, after 7 long years on working our way up. Copy of thinktwice (2)

We believe deeply in the freedom of expression and we are fascinated by how clothing contribute in being part of an identity. Thinking about what you are wearing is a choice; you chose the way  you want to feel with yourself and with your body. We are similar to “sponges” that’s why we get inspiration from anything that surround us. It could be a trip, a book, an art exhibition, a fabric… our purpose is to create only unique items!

Our customer base does not have an age limit, we serve children with a delicious collection for kids and ladies with trendy dresses. Most of our customers are Italian but we have also sold items to a Spanish shop in Barcelona, and thanks to wonderful friends around the world, we reached and we are appreciated also abroad.

We started our brand by producing hoodies, and till today they represent the primary product of our brand. The production increased and we enriched the collections with more sport clothing, and also elegant options: blazers and coats characterized as cold white winter season and, as previously said, the children collection. Beside our general offer we always give the chance to create a customized item chosen and selected from our clients, with a wide disposal of our fabrics.

Through the years we overcame difficult moments. Being sisters has been a positive experience, allowing us to have a connection that goes far beyond words, and most of all creativity. Rivers of words flow with no restraints when we have to confront each other or come to a final decision on something, we reach some points when we have to listen like we never knew each other.

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We had to make hard choices that ultimately proved to be precious for our professional growth, invigorating us. In the beginning the decision to open the shop in Arezzo was a challenge, we put more time and efforts on the creative side and to the improvement of the product quality. Italy is not known to assists businesses, nor the youngest in their entrepreneur path, especially if you are like us and chose the hard way of an artisan job. We are happy and proud to do what we love everyday and we strongly recommend whoever believes in this career to try.
Our website will soon be here where you can shop online: