Archivi tag: Fashion Design

Fashion Designer, Made in Italy

Giulia Bonandini

Galleria

LOVE AS RELIGION

 

“Imagine all the people sharing all the world” says John Lennon. We all know this song, but now more than ever, we need to share something.

So, I want to tell a story. A story about a young designer: no seams, no cuts, no tricky fabrics. One t-shirt, only one concept: Love as religion, by Giulia Bonandini, a 24 years old designer from Turin.

How your brand was born?

When I graduated I needed to get in touch with different cultures, my travel to India was the first step to look for myself and my identity as a designer. I needed to understand the world I had chosen. Love as religion is not a brand, it’s a way of life.

Was your muslim boyfriend a problem in your project?

Yes, I started thinking about myself and him as a fusion of cultures not only as a love affair. He gave me the input to go on. Who is Giulia? What kind of life she wants?

 

So, to tranfer your concept, do you choose a T-shirt.

 

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At the beginning it was just a way to have something mine to do. T-shirt is the fastest way to communicate your idea. First of all, by opinions, surveys, interview, then I built the base, then I bought the T-shirts!

 

What has the main surprise?

Many young Muslims asked, they were curious. Sometimes people think we are opposite poles, but I named their culture that of the hug. They want to listen to you, mostly new generations. They are not marketing or trend victims, they only want to know and discover.

 

About your project. News? Tecniques?

I saw a large interest, so I realized a logo-pattern for foulards and bag (maybe). I prefer basic-product to make stronger my concept, with direct digital print.

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Choice of colors?

Black and white is a classic, natural colors instead want to be a fil-rouge of my idea. For the future I’m thinking of salmon pink, pearl, noisette, always natural colors, but with a look for the trend.

 

What was the main problem you have had in your project?

Foundrising, looking for print shops, someone able to to produce a small sample collection. It’s not easy. I’ll do the rest: photos, lookbook, social campaign, as I could, with university network.

 

I think, your message is important today. Italy, Europe, the whole world, with Covid-19 emergency, need something to believe. Fashion not like overproduction and trend, but fashion like concept and sustainability. Have you any last message about this?

 

Faith and love are similar, love as religion was born with this intent. We are all the same and we all need everyone’s help.

 

Giulia Bonandini graduated at European Insitute of Design in 2018 in Turin, is working for a fashion studio in Turin, and she is carry on with her project.

Her Mission.

 

Go and see “loveasreligion” on Instagram.

 

Benedetta Simone

 

Fashion Designer, Made in Italy

SILVIA TOFFANIN

Galleria

It was love at the first sight with Silvia! Perhaps because of her energy, or her genuine and contagious smile with whom she welcomed me when we met the first time. I believe I would like everything made of her just because of her and the way she moves in the space around itself, because it seems she does it lightly and cheerfully.

Silvia was born in Padua, a quiet city near Venice, in the north of Italy. She was a cheerful, active, diligent school girl, but very talkative 🙂

She is now living in China after 13 years spent in Milan, where she is now running her Footwear Design Consultancy Studio, BLACKZEROstudios, based in Milan and Shenzhen.


Why China? It happened by chance, but she discovers a completely different way to work and to make business: in China everything moves fast, people are very dynamic and love to risk.

The Made in Italy is unique but Chinese people are unbeatable in business.

Dreams

I started dancing at 5, so obviously the first dream was to become a dancer, then in middle school suddenly, after seeing Apollo 13, I began to dream of being an astronaut… later an airplane pilot! My childhood was serene and happy: afternoons after kindergarten and in summer, when my parents had to work, I spent time with my maternal grandparents. Grandma is a seamstress, I always saw her with needle and thread in her hands, so I spent the whole afternoons playing and messing with fabric remnants and copying clothes. Since then I noticed that my interest in fashion increased and when I was 8/9 years old they gave me one sewing machine toy for my birthday.

The Beginning

Since adolescence, with the help of grandma, we created a lot of clothes or customized what I bought or what I already had, adding particularity and originality to the pieces I wore. At the end of the High School, where I studied languages, time has come to make a decision how to continue my studies.

To everyone’s amazement I decided to study fashion. Fashion was far away from my previous studies and from my personal style at that time. Indeed in that moment, I was not a Fashionista in the literal sense. I was a little rebel: creative, eccentric, thinking out of the box, with a great passion for streetstyle and couture, always researching new mixes of fabrics, colours and shapes. That’s why I thought my creative energy could perfectly find application in the charming world of Fashion.

My family initially disagreed, but eventually we found a solution and I left for Milan. 5 years at the Politecnico of Milan, a thousand adventures, ideas, projects, experiences.

Even before finishing my master’s degree I started working for a Footwear Design Studio. Thanks to a university course I have known Marco and Guillaume and their brand Guillaume Hinfray, like this I sent them an email asking for an internship and so I started. Beside my grandmother, surely they are the people who inspired me to take this path and thanks to whom I turned my passion into my work.

From there everything began!

 Work

(2009) I stayed with Marco and Guillaume 6 years long and then moved on to the freelance business collaborating with other studios and brands.

Less than one year ago, in 2019 I started my project Studio Blackzerostudios_Milano: after so many years drawing shoes, in September I got the chance to participate at the London Fashion Week with a capsule of clothing. I took the opportunity on the fly: this is how my first clothing collection was born.

Future Projects

And now here I am, I continue with the same passion and love for fashion I have many projects in the drawer that I hope to realize soon! These days I’m working on a new important personal project. It’s a “secret dream” I’ve been keeping in my heart and now I think it’s the right moment to start.

I can’t reveal more details, so… stay tuned, news are coming!…

 

Photo credits by Ph. Elisabetta Brian @elisabetta_brian
Model: Francesca Interlenghi @the_dummys_tales
Location: Galleria Raffaella Cortese @galleriaraffaellacortese
Exhibition: Unrequited love by Monica Bonvicini

 

Highlights

London’s calling! Wanna join our Fashion Event in London?

19th October, meet us at Lumiere London - Look @ Me Event

Déshabillé Magazine has a prime focus on something no digital platform can give or replace: the human touch and encounter. From Milan to London, the event will involve young entrepreneurs, artists and performers, emerging fashion designers, fashion buyers, media houses from around the world to network in support of talent. DM is aimed at actively raising awareness and the gathering of resources to meet key current societal needs, since fashion and art around the world has been able to successfully bring together society’s elite.
DM in essence uses art as a vehicle to rally support in establishing a creative and business network for future generations so here we come with our Fashion Event in London.

THE TEAM

Déshabille Magazine team

The team composes of female freelancers & creatives who share the same passion and values: hardworking, supportive, dreamers, travelers based across Milan, Modena, London, New York, Los Angeles and Kuala Lumpur.

Déshabillé Magazine believes in talent and people. We recognize the challenges of many artists and creatives in finding resources and support – hence we aim to provide a solution by bringing talent together in a support hub.

                                                                                             

Artists in three categories – Photography, Fashion Design, Sustainability– will be showcased during the networking party. In collaboration with Lumiere London, HERE, Remida, Oro Nero Creazioni and Bensone we will empower young entrepreneurs and artists with the real chance to meet professionals and journalists in their industry, receiving a feedback during the day of their performance and win experiences that will enrich their professional life, boosting their entrepreneurial path.

Supported also by:

Cecilia Rinaldi – Jury Director

Cecilia Rinaldi Ethical designer

Cecilia is an ethical and sustainable fashion designer graduated from the Accademia Italiana Art Fashion and Design in Florence, where she also currently teaches.  She attended Richland College’s Cultural Studies program and Esmod International Fashion Academy in Berlin.

Cecilia values collaboration and looks for opportunities to volunteer with other sustainable brands around the globe as a way to increase her knowledge and help spread and support the movement of sustainable and ethical fashion. During the event she will guide the Jury in the final selection of the winning designer.

 Olivia Igwe – Our Event Presenter

Olivia Igwe art director

Olivia will be our energetic host during our first British event with her ability in connecting people and her broad vision of fashion.  Graduated from Istituto Marangoni in Paris as an Art Director then she made her way to improve her skills as a Personal Shopper and Image Consultant  with Evolu- tion Partner, in Switzerland.

She helps vibrant yet, misunderstood creative entrepreneurs create their perfect editorial photoshoot experience that will elevate their brand and create a massive visibility and instantly captivate and connect to their audience. She has worked in the fashion and beauty industry and her work has been involved with many renowned magazines, well known celebrities but also with her diverse clients.

Special thanks to all the partners that will help us to organize a fantastic and sustainable event like Venturini Baldini organic wines, Black+Blum London, Water in a Box, Ginjan Brothers and many more.

If you are interested in this fun opportunity to be connected to other professionals in your industry and find out what surprises we have in mind for the winner of the contest. Join us, we accept applications until the 30th September, places are limited.

Register HERE

 

 

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Fashion Designer, Made in Italy

Claudia Errante

Galleria

In the Spring 2013 I asked myself: “There must be a way to wear a turban with the comfort of having them already ready to wear, whenever you want, without having to tie and build them all the time!” No sooner than I thought it, I did it!

 

First of all I would like to thank you for giving me the opportunity to tell something about me in your wonderful magazine. I’m an italian fashion designer. I’m 27 years old and I am Sardinian. I live in a beautiful city, Cagliari, a place that helps me to be happy, although it’s very difficult to live here. I’m a very messy, eccentric and curious girl and I love imperfections.
In my job there are NO RULES (order, schemes and rules are not for me. I know, I’m very undisciplined!). I want to be free to live and I feel that I am really fulfilled.

In 2010 I finished my studies and graduated in Fashion Design at Istituto di Moda Burgo in Milan. Later I worked so hard, experienced and learned a lot thanks to some artists who, believing in me, allowed me to assist them in their work and teaching me the “True Life of a Craftsman”. I immediately wanted to get involved, getting more consensus on my debut, which occurred in March 2012.

From that moment I never stopped creating!

But for a moment I would like to put aside the “Claudia designer” and I want to speak to you as fashion lover. Even since I was a child, I never left my house without an accessory on my head; it could be a bow, a scarf or a hat, it did no matter, it was only important that I did not have a bare head (that’s how I feel if I don’t wear an accessory!)… this is my hallmark. Because I loved turbans, I tried often to build them in my head, and in the Spring 2013 I asked myself: “There must be a way to wear a turban with the comfort of having them already ready to wear, whenever you want, without having to tie and build them all the time!” No sooner than I thought it, I did it!

I experimented and found a perfect mixed structured line of a turban with the convenience of a real hat. Now I’m in effect THE GIRL OF TURBANS!  😀

Movie stars from the past and African women are my source of inspiration, even though they are two contrasting styles. It is an accessory that reminds me of grandmothers, the dark times that they lived and the desire to feel beautiful and stilysh, even though they could not wash or take care of their hair during the Second World War.

The woman, in general, is for me a source of inspiration, such as the many and strong women who fight against a disease, who need and want to feel beautiful despite fighting constantly with a monster trying to spoil their beauty. It is a kind of gift for them, a moment of being carefree and frivolous.

I allow them to combine helpful with pleasure.

Where does it happen?! Almost never in my city, because I always looking for high quality, rare or vintage fabrics and less popular, special prints and colors. I rely very often on a company that works also online, but of course my favourite stores are the markets organized in the city. There you can find many treasures, such as fine tablecloths, perfect to created one or more turbans, very old fabrics disused belonging to old seamstresses, the kind that makes you admire its textures and patterns, and makes you want to say the classic but true sentence: “There aren’t any more beautiful fabrics like in the past!”

I work alone, drawing, designing, sewing, advertising, organizing, selling, delivering and I also take care of everything that revolves around my brand. I’m also a waitress every night in a restaurant. That’s because I’m messy, undisciplined and disorganized! To be ble to have a person who works for me is the next step. Unfortunately until now I do not have the financial ability to hold up the expense of an assistant. I hope that things will get better and above all that the brand is able to fly, to afford to live only by my passion and give work to some greatly talented guys who are unfortunatly unemployed.

Social networks have given me the opportunity to have costumers from all over the world and a lot of visibility. Many American girls find my products via hashtag that I post on Intagram. Believe me, I did not think that social networks had all this power and this big utility!

Much of the credit of my success definitly goes to “Amazing*Us”, a cultural association that organizes events in my town dedicated to art and artisanship. They supported me, by allowing me to share my products at their events, that hosts Sardinian curious, but also with many tourists, giving them the opportunity to learn our local products.

Well, thanks to these events, I have expanded my costumers and now I regularly have lots of Russian, Spanish and English girls that have discovered my items and my brand during their vacation in Cagliari. Isn’t it cool?!?

Thank you so much dear Deshabille, it was an honor and a pleasure to chat with you!

Claudia Errante Fashion Designer

Website

Donatella

Shops

GUARDA ROBA

Galleria

The shop is called Guarda Roba, which means both wardrobe and “watch stuff”, is created as a mirror of your personal wardrobe where you can find what you need from shoes to clothes.

The shop was created totally for fun, since both the owners, Lula and Annalisa, have already another primary business. This is why the shop is open late in the afternoon, two days during the week, and Saturdays & Sundays in the winter season. During summer they open more evenings during the week.

Guardaroba came to light from passions; Annalisa’s love for shoes and Lula’s adoration for bags. Here you can admire the finest samples but keep in mind that every single item can’t be repeated, they are unique and customized.

Lula is the owner of a belt manufacturing company, so after several years she accumulated a treasure in studs and leather left from other creations. She is a hardcore researcher of passementerie, whether vintage from the 70s, Indian or otherwise, which she uses to assemble the bags lining.

That’s why these bags are gorgeous inside and fabulous outside! This is her speciality: she can’t repeat herself twice, so your product will be the one and only made in that certain way.

We love to be unique in a way or another, don’t we?

The clothes you find in the shop come from Cesena, designed and produced from the fashion designer Valentina (brand: “Come Le Ciliegie”).

Are you craving for a customized Italian item like one of these? Come to the shop with your fabric if you have a special one, or leave it all in Lula and Annalisa’s hands. Find them at the Italian seaside in their shop or at the Matrioska event twice a year.

It is always time for shopping!

RIMINI MADE FACEBOOK PAGE
Fashion Designer

KILENZ

Galleria

“You have to be passionate in what you do, every plan needs more time than what you imagined at the beginning.“

 

 

Kilenz is Hanna and Anna’s delicate concept. It was a warm afternoon of summer when we decided to have a friendly chat with Hanna, 28 years old from Munich, in order to get to know their brand better. After 6- 7 years of studies and traineeships in several ateliers to gain experience, she pursued her dream with a friend, the other Anna, a former fellow student. In 2012 they launched Kilenz in a cellar in Munich, mainly friends and family were coming in, the main strategy was organizing parties to entertain and attract new clients and get known, was really though attracting more clients. In April 2014 they moved into the current atelier in Glockenbachviertel, since then their growth has been fast and stable.

Currently Hanna Wolf is leading Kilenz alone since Anna Hinterdobler left the business at the end of last year.

Let us talk about your marketing strategy.

The promotion of the brand happens most of the time by word of mouth, people have a look at the windows and come in, sometimes we produce small handouts and other times we throw nice parties so that our clients may have a drink, get to know the place, being intrigued by the product, the downside of this strategy is the small budget available, it is not easy to do everything we’d like to.

Second of all, it would be great to be a green company, regrettably it’s really expensive. More important: it’s hard to get the desired materials in organic or fair trade quality. The fact is that I really care about this issue, my mother who had an organic shop had a significant influence on me this is why environment is important to me.

How did you start to work together with Anna?

We started working in different companies but the fashion world is not an easy world, that’s why we decided to try to push ourselves beyond our limits and create something together. We spent half year thinking and discussing about the project, in January we started and in April the opening occurred presenting our first collection. Usually we work independently, each one of us on its own, in a second step we merge the ideas and it is definitely thrilling how they always fit.

Why the name Kilenz?

It means 9 in Hungarian: we started 9 years ago, me and Anna met 9 years ago. We changed the name a little bit, “Lenz” in German means Spring, we also tried to find a combination of different things that makes the name sound original.

Generally you opt for a static photo shoot, why?

I prefer to keep it simple and easy. I love it pure and straight, it shouldn’t be too much.

What are the people in Munich looking for?

Some people don’t know what they are looking for and most of the them don’t know what they’ll find by us. They come because they need a dress for a special day so we try to give them what they need, we showcase several options, starting from the colors for instance. We can customize everything or just details but we always stick to our style. We usually need around 6 weeks to realize a dress, but of course it depends on the specific case.

Do clients really realize how long it takes to make a dress?!

Usually they try to get earlier what they want! The first appointment is just to decide what the final desired product should be, after that my research focuses on the fabrics needed and eventually their purchase. In the following phase they come in to wear it on so we can start to make the right adjustments. Around 2-3 appointments are necessary to get the job done.

Which kind of customers come here?

They are so different: it could happen to be my neighbor or a princess!

It’s always exciting to find out the result of the combination of our style and their style. At the end of the day what matters is that we have both to be happy. If I think that the dress is not suitable for the customer, I just say it and we proceed only to produce something  that both we appreciate. It is a collaboration; if I do something that I don’t sincerely approve to be worthy, then at the end of the day nobody will be content.

From which fashion designer are you inspired?

I really love Dries van Noten. He is still independent and I think that this is great, he is really cool and successful. The whole concept is good, you can always notice when the clothes are from him.

How do you think you can inspire somebody?

“Less is More”, I want to show that simple things can be the right option. Fashion is often too much, too overloaded. A lot of people would look better if they rather choose the “Less”. I try to suggest to some of my friends for example, by telling them what they could try on, sometimes a person doesn’t understand alone what look is better for itself.

What would you say to somebody who show a dream like yours?

You have to be passionate in what you do, every plan needs more time than what you imagined at the beginning. Work very hard for a long time and later maybe you’ll get famous. I think that you need at least 4 or 5 years to see some results. It’s always a risk but you have to try. If you have a lot of money it can be easier, but otherwise you need a lot of creativity and work.

Our families strongly supported us, not financially but by doing for us everything they can, all the way until now they did everything necessary to make our dream happen.

What do the people say of your job?

Most of the time they only see the brightest side: they think that our job is amazing, they envy the fact we are able to spend our time doing something so creative, but they don’t realize the downside: for example, the struggle with the money, at the end of the month we have to count every penny because we don’t have a real salary, we need time and patience to get there.

Do you have time to travel? Where do you get your inspiration?

Unfortunately I don’t have so much time to do it as often as I would like. I often take my inspiration from the daily life, my environment and the people. Traveling is a way to get more and more inspiration, but anyway what I design is what I would like to wear and what my customer could actually wear in the daily life.

Any project for the future?

I would like to expand the brand and take the basic collection in more cities but what it is important for me is to lose not the contact with the reality, we like the glamour of the international world of fashion, yes, but our main goal is to have always real people wearing our clothes, I won’t ever sacrifice the connection with our regular customer.

To get more information, please visit: http://kilenz.com

The shop is in Jahnstraße 52,  Munich.

 

Donatella