Archivi tag: Made in Italy

SPLENDIDO Magazin, the Food Magazin!

“Focus on your true strength and find a niche. Don’t do it for the fame or your ego but for the matter. Convey value, ideally timeless value. Know what you’re writing about and don’t ever be seduced to become superficial or careless because the internet is quick and trashy. Be tyrannical when it comes to detail. And then: keep posting.”

 

Splendido Magazine, why did you start?!

Mercedes is mainly a writer, Juri is mainly a photographer. But for Splendido we switch roles all the time – sometimes Mercedes is behind the camera and Juri writes, and the next day it is the other way around. We are used to working together for years now and thats because we got to know each other while working together as freelancers for newspapers and magazines. But Juri started the blog that later became Splendido on his own at first, that was in 2015. He has always been a great cook and just started writing down what he was cooking. Since Mercedes loves cooking too and we both enjoyed cooking and eating together from the moment we first met, she got envious of his blog pretty quickly and was allowed to join. Eventually we decided to focus our magazine on Italian cuisine. Not only because it is the one cooking style we prefer and always come back to. Also it is a food culture with an almost infinite amount of local traditions, recipes and specialties to explore. Plus we have an apartment in Lombardy, Northern Italy, where we live up to about six months a year and travel a lot throughout Italy to learn more about Italian food and to find great spots to eat and shop local specialties. Pretty quickly we saw the interest for the blog grow bigger and decided to professionalize it.

 

Artischocken_Lasagne_02

 

How did you start and what kind of work/preparation behind Splendido?

After we decided to professionalize Splendido in 2017, we hired an agency to help us with the visual concept and the programming of a website that resembles no longer a blog but a profound magazine with a look and feel that fitted our needs and intentions. The new website went online in the end of 2018 and immediately it was well worth the hard work and money that went into it. The website is growing steadily since and by now it really became a job rather than being a nice hobby. We put a lot of work into the content of our website and work constantly on growing our audience. But it is still worth every minute of it, because a) we get to cook, eat and travel a lot and b) there is no better feeling in the world than being a creator and work on the behalf of your own business.

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What’s so special in it?

A lot of people tell us they love not only our photos and recipes, but especially our writing. We try to write from a very personal perspective and we don’t just give instructions on how to cook something but always tell a little back story about a recipe too. Be it some witty or funny thought about life and cooking or some interesting fact about Italian food. Also we rarely give exact quantities in a recipe but rather encourage the reader to trust his own gut and develop his own sense and intuition for tasting and quantities.

We love the Italian principle of „quanto basta“, which means: no one can tell you how much of an ingredient you really need because you have to feel and taste for yourself whether its enough salt / flour / egg for your taste and also for the circumstances you’re working in.

 

How do you get inspired?

We travel a lot, read a lot, talk to people. Especially while on the road and when eating out in restaurants or visiting farmers. One of our favorite things to do is also to go for huge walks in a city like for example Milan and look at every single restaurant menu in the streets. Thats when we always come up with new recipe ideas or simply ideas for new combinations of ingredients. But inspiration can really hit you anywhere. We just launched our fashion collection (shop.splendido-magazin.de, we also ship to Italy), and therefore we collected photographs of Italian typography in the streets which we now worked with to design T-Shirts and Caps.

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Where does your passion come from?

Good question. I guess we have both always loved food, loved Italy, loved traveling and look at the world and learn about traditions, cultures, design and daily human life in general, but also loved being artists and follow our talents in the fields of writing and photography. We have always been searching for some platform to combine all of these things in a fruitful and focused way so that it could also become an independent business and source of income for us.

 

Difficulties you had to face and goals.

The goal is definitely to grow and to be able to keep exploring Italy as well as our own capacities. We have a lot of plans for the future, our fashion collection was only the beginning.

 

Suggestions/advices to someone who wants to start a blog?

Focus on your true strength and find a niche. Don’t do it for the fame or your ego but for the matter. Convey value, ideally timeless value. Know what you’re writing about and don’t ever be seduced to become superficial or careless because the internet is quick and trashy. Be tyrannical when it comes to detail. And then: keep posting.

 

Projects for the future?

Many.

Follow Mercedes and Juri here but also in FB and Instagram

SILVIA TOFFANIN

It was love at the first sight with Silvia! Perhaps because of her energy, or her genuine and contagious smile with whom she welcomed me when we met the first time. I believe I would like everything made of her just because of her and the way she moves in the space around itself, because it seems she does it lightly and cheerfully.

Silvia was born in Padua, a quiet city near Venice, in the north of Italy. She was a cheerful, active, diligent school girl, but very talkative 🙂

She is now living in China after 13 years spent in Milan, where she is now running her Footwear Design Consultancy Studio, BLACKZEROstudios, based in Milan and Shenzhen.


Why China? It happened by chance, but she discovers a completely different way to work and to make business: in China everything moves fast, people are very dynamic and love to risk.

The Made in Italy is unique but Chinese people are unbeatable in business.

Dreams

I started dancing at 5, so obviously the first dream was to become a dancer, then in middle school suddenly, after seeing Apollo 13, I began to dream of being an astronaut… later an airplane pilot! My childhood was serene and happy: afternoons after kindergarten and in summer, when my parents had to work, I spent time with my maternal grandparents. Grandma is a seamstress, I always saw her with needle and thread in her hands, so I spent the whole afternoons playing and messing with fabric remnants and copying clothes. Since then I noticed that my interest in fashion increased and when I was 8/9 years old they gave me one sewing machine toy for my birthday.

The Beginning

Since adolescence, with the help of grandma, we created a lot of clothes or customized what I bought or what I already had, adding particularity and originality to the pieces I wore. At the end of the High School, where I studied languages, time has come to make a decision how to continue my studies.

To everyone’s amazement I decided to study fashion. Fashion was far away from my previous studies and from my personal style at that time. Indeed in that moment, I was not a Fashionista in the literal sense. I was a little rebel: creative, eccentric, thinking out of the box, with a great passion for streetstyle and couture, always researching new mixes of fabrics, colours and shapes. That’s why I thought my creative energy could perfectly find application in the charming world of Fashion.

My family initially disagreed, but eventually we found a solution and I left for Milan. 5 years at the Politecnico of Milan, a thousand adventures, ideas, projects, experiences.

Even before finishing my master’s degree I started working for a Footwear Design Studio. Thanks to a university course I have known Marco and Guillaume and their brand Guillaume Hinfray, like this I sent them an email asking for an internship and so I started. Beside my grandmother, surely they are the people who inspired me to take this path and thanks to whom I turned my passion into my work.

From there everything began!

 Work

(2009) I stayed with Marco and Guillaume 6 years long and then moved on to the freelance business collaborating with other studios and brands.

Less than one year ago, in 2019 I started my project Studio Blackzerostudios_Milano: after so many years drawing shoes, in September I got the chance to participate at the London Fashion Week with a capsule of clothing. I took the opportunity on the fly: this is how my first clothing collection was born.

Future Projects

And now here I am, I continue with the same passion and love for fashion I have many projects in the drawer that I hope to realize soon! These days I’m working on a new important personal project. It’s a “secret dream” I’ve been keeping in my heart and now I think it’s the right moment to start.

I can’t reveal more details, so… stay tuned, news are coming!…

 

Photo credits by Ph. Elisabetta Brian @elisabetta_brian
Model: Francesca Interlenghi @the_dummys_tales
Location: Galleria Raffaella Cortese @galleriaraffaellacortese
Exhibition: Unrequited love by Monica Bonvicini

 

VERAROAD. MADE IN TUSCANY, WITH LOVE.

VERAROAD FLORAL SUIT

VERAROAD is an Italian brand from Tuscany characterised by an evident elegant and country-chic style. Born by Caterina Giraldi, the lady with an enviable career in the fashion industry, who worked for 18 years in Ireland, England and USA in retail before launching her own brand. Veraroad finds in nature its inspiration and it simply immerses its ladies in a soft universe enriched  by delicate nuances, lines and prints. Visit Milan’s Brera District, Corso Garibaldi 55 from February 13th, 2020 to see Veraroad’s beautiful and curated collection.

Veraroad

Do you appreciate diamonds but you prefer flowers? So this inspirational clothing line is made for you. Especially when being one with nature and highlighting your individuality is your priority. Connect with that earthy feel through natural colours and feminine print, some of which are born from the creativity of Kiss the Oceans, an artist inspired by his love for the Oceans.
So deeply in touch with our planet that he has started a collaboration with Worldrise Onlus, that conserves and safeguards the marine environment, part of Kiss the Ocean profits will be devolved to Mariasole Bianco’s organization.
Find more about what’s happening in LDC Pop-Up Store this February during #MilanFashionWeek!
For more info about the designer, please, contact: nikki@lonedesignclub.com 
Veraroad is also featured on the e-commerce platform of LDC www.lonedesignclub.com

 

Veraroad per Déshabillé Magazine

100

It’s time to celebrate the 100th article published!

 

We (Dona&Imo) started the project “Déshabillé Magazine” on January 2014 after discussing how we envisioned our future-to-be digital platform. Digital yes, but we wanted something warm that could represent our passions: people, fashion, trips, food, culture. Four years later, we are still here, we attracted a universe of special talents and met a lot of beautiful souls around the world. New people are working together with us with passion and enthusiasm, and it is also important to stress that we are all strong, beautiful and passionated WOMEN… Is this another PINK WAVE?
Never mind… we are ready for the next challenge!

 

 

 

 Imo
Co-founder

 

ImoI am a freelance social media manager and a copy writer but that’s a small part of my life, it’s just what I do. I love being dynamic and active. I love laughing and be easy, not superficial tho. Let’s say that life wants us to be happy, so when it’s possible I try to give HER the best of me. Déshabillé Magazine gave me the opportunity to meet a lot of talented young people, while bouncing from one corner to the other of this wonderful planet we have, who need definitely more exposure, so this is our next goal… grow the audience and connect more souls!

 

 

 

Dona
Co-founder

 

DonaThat’s me in my ideal environment: traveling around the world, at one with nature and animals, discovering new cultures. I do travel for pleasure everytime I can, and also for work. I love evertyhing that is far away phisically and culturally from my world. Another great passion is writing, above all for Déshabillé Magazine, our little darling! My specialty are second- hand shops: it doesn’t matter where I am, I always look for one, they provide me the key joke to understand the people. Second- hand fashion is sustainable, and I love to think that my joy can also help the environment.

 

 

 

Chanoa Tarle
Freelance Contributor

 

ChanoaI’m a copywriter (and occasional magazine contributor) specializing in fashion and luxury goods/ lifestyle.

I love contributing pieces to Déshabillé Magazine, especially emerging designer interviews. For the next 100 articles, I hope to see more views, more traction, more exposure! The Déshabillé team is a passionate and inspired group- the more people who know about their work, the better.

 

 

 

Francesca
Editor and Graphic

 

Fra

Well who Am I? I must say this is one of the most difficult answer i had to give. I’m a global citizen, a passionate photographer and a graphic/digital content optimizer. My biggest passion (beside photography obviously) is travelling cause it broadens the mind and feeds the soul, I feel all the humanity’s power and the nature’s grace while connecting with both, discovering and sharing new cultures. I firmly believe that DM will be a new way to look at fashion, style and design  evolving  a respectful, conscious and open minded interpretation.

Oh, and plus with a girl team 😉

 

 

Ida
Editor

 

Ida (1 of 1)I am an Epidemiologist based in Dallas, where I investigate infectious diseases. When I’m not being a detective, I love to explore new places, hang out with friends, binge on a great TV show and listen to good music – I love music from all parts of the world as long as it sounds good! Occasionally, I review articles for Déshabillé, this gives me a great opportunity to read about great people doing amazing things all around the world.

I’m excited to see all the talent that Déshabillé will uncover!

 

 

 

Lyn
Food Blogger Contributor

 

Lyn I am based in Kuala Lumpur and having previously lived and worked across 8 countries, owner of a chain of Chinese Restaurants, Ruyi & Lyn, YU and a Western eatery Monte Carlo in Kuala Lumpur. I am currently incubating a local startup project for culinary students, and building an online platform for the global food community.

Relationship status? Married to food and champagne this is why I love writing about everything connected to the food industry at Déshabillé Magazine.

 

 

 

 

A special thanks to the following women who are special for us. They wrote, shot and hunted talents for Déshabillé Magazine in the one-and-only jungle of London.

 

 

Alina
Photographer and Marketing Manager Contributor

 

I have an eye of photographer and the mind of marketer. Absolutely passionate about art and believe that artists should always stay together supporting each other. Déshabillé magazine always gave me support that I needed and I tried to give my support to it as much as I could.

Even though now I cannot participate in the magazine I will always feel for it and hope to provide support in the future again!

 

 

 

Azuka Wayfora
Videographer and Editor Contributor

 

AzukaMy name is Azuka Wayfora I’m 31 and currently work in a photo and film studio as a booking manager but I’m working on  making my debut in the film industry as a screenwriter-director. Needless to say, movies are my passion and have always been since I can remember (literally). However, there is another aspect of my life that will pop out inevitably once you get to know me, which is my passion for the Japanese culture. Oh and lets not forget music in general that just the blood that flows through the body of life!

よろしくお願いいたします!

 

If you like DM, follow us on Instagram and FB

See you there!

Donatella

K-LAB

“I don’t see myself as a disabled but as a brave young man differently skilled like anyone else in doing some things well and others badly”

 

WHAT IS K-LAB

K-Lab is a very special differently creative laboratory, which develops high profile design and communication projects thanks to the unexpected skills of differently able young people, recognising their professional value, channelling their recourses productively toward the business world and giving their talent the dignity and economic recognition it deserves.

A project where different becomes a resource.

HOW IT STARTED

The project has emerged from a mum-designer in love with the mind and heart of her special kid, an art director with the desire of shaping a dream, plus a bunch of other sensitive people that were able to listen, to see beyond the appearances and believe in the project.

It was born from the desire to not let down and not leaving alone the families and the kids, but most of all,  the will was not waste their professional talent.

THEIR GOAL

To promote the culture of the uniqueness of the individual and promote diversity as a resource. To give a voice to the rich and profound inner world of those who had been forced into silence due to different disabilities.

To economically support the activities that these special young people do: philosophy groups, publishing of their work (written with the use of the Facilitated Communication technique), theatre projects, sport activities, assisted homework and training courses. The dream is to create a social cooperative that can become a workplace worthy of these differently special young people and to give them a daily life that is full, creative and stimulating.

This projects gives back to the economy and business a new ethic soul. It is not charity nor assistance but a financial investment that is reflected in credibility and transparency. It is a working project but also a human growth path. Working alongside these kids fill the heart and the soul.

PROJECTS

All the design projects are thought of and written by K-Lab young people. They are a group of young people that can’t speak due to motor handicaps or behavioral disturbances and who are able to express themselves and tell their story only through writing thanks to FACILITATED COMMUNICATION. This is an Alphabetical Augmented Communication Language technique which allows them, after training, hard work and a lot of practice, to break their silence. A staff of designers, architects and professionals coordinates the creative management, the graphics and the projects.

HOW TO SUPPORT US AS…

A COMPANY: work with us in the production of design objects o special communication projects.

AN INDIVIDUAL: you can purchase a product, you can make a donation or become friend with K-Lab.

 

Ask information or send an email to: info@k-labdesign.it.

Photo credits: all the pictures are property of K-Lab

 

STORY PITCH

“Perhaps what makes me different from other crafters that accomplish similar procedures is quite the way how I perceive the frame of the natural content.Each one tells a story.”

 

“It all started with a rather geeky passion for botanical cataloguing and a very philosophical idealization of Nature. I was born and raised in a grey city, so any immersion in the green is still a moment of absolute joy. I observe leaves and collect findings, I breathe and smile.

Since I live in Lecce (South Italy) this happens to me a lot! And walk after walk I begun to see and identify the small vegetation spontaneously growing not only in the fields by even in town, in the villas and gardens, at the park, in the rather retro cracks of the Baroque palaces. A natural presence that is no how prevented.

On the contrary.

I have always very much liked macro pics in photography. And I believe that the idea of impressing leaves is the immediate consequence of that rather childish leaning towards observation and collection. Polymer clay is perfect to make up this unconventional herbarium because it is very apt to hold the tinier details of the natural texture. The most joyful part of the whole process is when I remove the leaf and discover the negative. Then again, I smile a lot. Once removed the small finding, the most creative moment begins through hand-cut, when I try to build a frame which doesn’t necessarily depict it as an entire, but set it as if a picture. A frame that comes to a completion with the final application of color, after heating.

At present I have refined this simple technique by using two or three colors, as if pendants and earrings were small canvas. For some time now I have been making my own clay blends in order to catch seasonal palettes. I find inspiration in art, but also and perhaps mostly, in fashion. Especially in those designers fostering a “culture of the contrast” and who dare a lot, such as Dries Van Noten, to mention one.

So now, during my walkabouts looking for seedlings, I find myself already being aware of which combination of clay and acrylic will fit this or that plant. It is very amusing. Another style topic has lately popped out throughout the last two years of handicraft practice and that is a completely  spontaneous leaning towards vintage. Particularly in the choice of shapes, such as the oval on leverback earrings or the button earrings that hold a destructured leaf impression, vaguely recalling the 1950s New Look.

It is like those shapes were coming out of somewhere inside my inner world, with no clue of where exactly.”

Who is Paola?

I have been called Madam for a few decades now. A fact that still dazes me. I would say then that the age in which Paola lives does not match the time in which she lives. Here in Lecce they say “Hi Madam!”. A kind way to keep together the contradiction. And it is probably not a coincidence if I moved here to put a distance between me and that Milanese- attitude that too much nuanced the contrast. Lately I can not talk about me without mentioning this biographical data. A new beginning.

How did you start and where does your passion come from?

Here as well, “where” comes together with “when”. In a mood that slows down as in Salento, I succeeded in creating for myself an interior room where to cultivate an handicraft dimension that is to me “female” by definition. A very ancient leaning towards “naturality” that probably comes first as an idea. The path I am in has roots in philosophical practice where I attended the thought of Nature.

I believe what ADèLe says • A Dream of Leaves is the objectification of this process. The name of a woman and an archetypical form…

What would you say to somebody who show a dream like yours?

Handicraft is a practice of the soul. It is essential to spread it in the world, in order to accomplish it. Fear and procrastination are the dragons to be fought.

Projects for the future?

There is a technique I am keen to explore next year and this is the lost-wax casting. The chance to hold the natural findings in a more plastic dimension. Also, I would like to combine further the twofold dispositions of my project — the educational and the creational — by running workshops for kids.

How do you concretely express yourself?

It all starts with walkabout. I go out and I look for an environment where the small local vegetation lives. I spend time nursing gardens and parks. Here I gather the spontaneous seedlings that change at every seasonal change. I also nurse a terrarium outside of my studio, a photographic one. But the most concretely creative moment is when I remove the findings from thw clay and I begin to imagine scenarios as on a small canvas. A macro pic that I complete applying color after heating.

What makes you so special?

How I perceive the frame of the natural content is perhaps what makes me different from other crafters that accomplish similar procedures. Each one tells a story. Another topic is probably the research on the palette. I pay a lot of attention to cromatic seasonal trends and I like to confront with specific shades I produce autonomously in blends.

3 words to describe you

• Searcher: Philosophy is the art of exploring and I am a philosopher who practices this art everyday.
• Tenacious: In many ways: obstinate and steadfast but also resistant and cautious.
• Autumnal: Born in September my best months are those from fall equinox to winter solstice.

VeroniqueCreazioni

“I would give a little advice to the many people who in recent years have asked me the secret of my business… It’s only one and very simple: to love what you create, as if you were creating for yourself, never for the profit that could be behind it. From things made with love always derive a special light.”

 

Who is Veronica, the creative brain behind this brand?

It is not easy to define myself in a few sentences… Let’s say that as most of the people I am made up of many facets, there is definitely a strong creative side, which coexists with another who loves psychology and the symbolic world. Surely I am a person who can not live away by his passions, which are art, psychology, sea and cats! 😀

The first crazy thing about you is that you studied psychology. How it matches with your current activity?!

As I mentioned above, my soul is divided between two great loves, which compensate and that integrate each other: a more creative and intuitive side, and one who likes to devote himself to the welfare of others, and I hope of being able to always carry both of them on like I’m doing now, because doing a job that I love is a great fortune, even more if they are two! Surely there are moments of fatigue, but I have a strong motivation that comes from the fact that I love what I do, and I feel realized in carry it forward!

VeroniqueCreazioni, how did you get the idea and why?

The beginning of the deepening of my artistic side arised during many years of personal therapy, essential for the formation of a good psychotherapist. I never thought that this would become a real business, I started because of pure passion, and yet here I am, six years later, surrounded by many people who appreciate my work and many loyal customers. I experienced cyclically many types of art, from polymer clay and decoupage to knitting wool, but after discovering the world of textile jewels, two years ago, I devoted my work almost exclusively to that. It’s never a rational decision.

Like most of artists, I follow the inspiration of the moment.

How did people and family react to your decision to cultivate this passion?

My loved ones have always supported and encouraged my artistic expressions, and have always been a great support for me!

Your biggest satisfaction / regret

My greatest satisfaction, as I mentioned before, it is to have the enormous satisfaction of doing two jobs that I love, and because of that, I have no regrets at the moment 🙂

Projects for your future 🙂

My artistic nature does not fit with making great programs for the future, however, let us say that I like to imagine of being able to devote half of the week to my artistic work, and the other half to my patients, and I am working in that direction 🙂
To conclude, I would give a little advice to the many people who in recent years have asked me the secret of my business… It’s only one and very simple: to love what you create, as if you were creating for itself, never for the profit that could be behind it. From things made with love always derive a special light.

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Donatella

ELISA SANNA

“Elegance must always be the foundation of everything. Even before wearing a dress, it must be part of the attitude of a person. Only then you can give life to what you wear. My passion starts from here. From the beauty of women.”

 

Who is the young powerful lady Elisa?!

I am a young creative girl who has always done everything that was going through her head. Despite the difficulties, I have always had big dreams and big ambitions and I have always aimed for something bigger.

My passion is to create clothes, which means to me an idea to become reality, a form, a thought or emotion.

How and why did you start to work as a Fashion Designer?

It’s something that I have always had inside, that slowly took shape over time, and so has turned into this job. There is no exact timeline to which I could place my decision to become a fashion designer.

Could you imagine having a different job?!

I could adapt to everything, but I could never imagine my life doing another job. For me it is not a job, it’s a real passion to which you can assign the value in getting more work.

Where do you find your inspiration?

There is not an historical period or an exact event from where I find inspiration. The flair and the inspiration come from everywhere and everything and from nothing: I mean, sometimes I find it looking at someone walking on the street, from the colours that I see in the city and are parts of it… but also from a thought, or just putting together different fabrics, and the forms they create can be a source of inspiration for me. I can be really inspired from everything! The most important thing is to be able to interpret ideas and to put them into reality.

What is your philosophy? Where does your passion come from?

My philosophy is to make something beautiful into something even more beautiful, that is able to emphasize the best side of the female body. Elegance must always be the foundation of everything. Even before wearing a dress, it must be part of the attitude of a person. Only then you can give life to what you wear. My passion starts from here. From the beauty of women.

I started my journey learning the trade a few years ago in a tailor’s shop where a great seamstress was able to form me and teach me the secrets of this work. I did not attend any academy of fashion; I just did practiced in tailoring, where I started sewing simple linings. I have always been fascinated by everything around me, my ideas were born playing around with the fabric and the dressmaker’s dummy. Just the touch of high quality fabric moves me, to observe the expert hands of a seamstress that transform a design into reality, and to see my idea taking shape. I think that direct contact with the fabrics and the sewing machine is the most effective way to learn and absorb the most of everything that you need to know. It takes a great load of patience and humility, but if you have patience, passion and determination nothing can stop you from achieving your dreams.

What is the message you want to share with the colours and materials you choose?

For this collection i decided to use natural fibers, like silk, nettle, soy and hemp. I am a lover of light colors and contrasts. The colors that I like to use are beige and light peach. They are colours that are lightweight, make clean shapes and personally, for me, they represent serenity. I also like to create contrasts with these colors combining them with more nuance decided, as can be white, black, or simply create contrasts embellishing the fabric with crystals.

What are your goals for the future?

My goal for the future is surely to keep doing what I love. I would like to have a distribution and make it grow over time showing what I know and what I can do.

You are young and a woman: do you think that it is more difficult for you to be credible?

Absolutely not. I think the credibility depends on the actual capacity of a person, regardless of whether it is male or female. I think to devalue the work of a person just because she is a woman, is part of a mind perhaps a little “bigoted”. By now many women have very important roles of men and I think that we are slowly moving away from the idea of the woman like an housewife without ambitions.

Your biggest regret / failure / success / intuition!

I think it’s still early to talk about failures and successes. Definitely my success for now is to have the good fortune of being able to realize and develop my projects, in this I am very lucky. Having courage and the desire to get in the game, I consider a small success.

What would you like to change in the fashion world/ culture?

The fashion world contains within itself many diverse branches and many different tasks. People often generalize when it comes to fashion. It’s a world worked primarily by designers and tailors, from which everything is born, then around them all other tasks are developed.

There is nothing in particular that I would change… maybe I would relive in a period when the great couturier was given more importance, when we focused more on the work done by hand.

The new collection of Elisa Sanna is now available for the customers!

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Donatella

Mariposa Bijoux

“Behind all this there is so much passion, determination, optimism, patience… but also many privations…”

 

“My name is Incoronata and I am a Designer, Milliner, and dressmaker!

I come from a small town located in the north of the beautiful Apulia named Manfredonia and I am the second of four daughters.

For 3 years I have lived in one of the most beautiful islands of the Canaries (Spain), precisely in Tenerife. 4 years ago I was on holiday with my lover and I fell madly in love with this fantastic place. It is always spring here, and this a great advantage for me and my creations because it means that I can sell them in flea markets and in luxury hotels all year round!

In fact, thanks to the markets, I have known a lot of people all around the world who contacted me on on our FB page, even after the purchase was made in person. I ships to Germany, England, Belgium and North to South Italy. My passion started from the age of 10… At that point I learned to sew from my neighbour… I loved to create clothes for my dolls and to organize fashion shows with my small friends. Art is a gift of my family… My father is a craftsman and my mother is a housewife, but above all a great cook; she makes great cakes, a skill that she passed on to my sister who is now a pastry chef and works as cake designer for “Le Delizie di Amerilde”.

She already won various competitions, including the “Cake Design Italian Festival” in Milan!

Back to me, the idea of ​​creating jewelry was born in 2003 when I was preparing my first show with Stil Daunia Fashion, organized by the Artisan Association Manfredonia. I showcased my clothes and accessories under the theme “A dress for every occasion” and I came in fourth place. Then two years later I opened my atelier called “Art and Fashion”, which was selling designer fabrics of the most prominent Italian and international fashion brands. The best sellers were chantilly laces embroidered with precious stones and printed silks. I drew and customized outfits and bridal gowns, all with accessories like Swarovski jewelry, and decorated bags and shoes!

I was really famous and everyone knew them, people came from far away to buy them…

In 2006 I participated in the same competition for the second time, and came in second place with the theme “20’s” presenting clothes and accessories including bags, all made by me. I already taught myself in the past to create jewelry.

Today I use the technique of soutaches, after seeing a pair of earrings a girlfriend wore.

In November 2013 I created my first jewelry line and created a Facebook page. Swiftly it became a success, all thanks to the collaboration of friends and family who liked my page. Facebook was an exceptional showcase and it hasn’t stopped since then! Today I can say that this “my biggest goal”.

In only 3 years I created this small workshop of jewelry; unique and original in their style, refined, elegant and created with precious materials such as beads of Tenerife, Swarovski, igneous stones, and rhinestones.

Behind all this there is so much passion, determination, optimism, patience… but also many privations… often I do early hours to satisfy all the demands of customers, especially in the period of the year between May to September where there are many ceremonies and parties.

I produce at home on a very big table, bigger than the one where I eat! Ideas and inspirations come from different worlds… from cinema to music. Many photo albums that I created on my FB page have the names of big stars like Marilyn Monroe, Sophia Loren, Shakira and Jennifer Lopez.

As I said, it was not always easy, that is why there is a sentence that I always repeat to encourage myself or when I am in trouble: “God help me… He helps me… He is listening to me… My faith in God helps me, and I know that there is “someone up there who protects me.”

About my future projects: I would like to open a small Atelier where I can sell my jewelry and give a wide choice to my customers, soon I will open a website, it’s a work in progress! 🙂

Important about me: I approach life and work always with positivity, serenity, happiness. That is also why most of my creations have very lively colors, only because I like to give life and color to convey something positive to people and I try to avoid people who can give me negativity.

The motto of my page is ”Mariposa bijoux, to shine like a Diva”! 😉

This is me, Incoronata 🙂 Thank you very much, I hope to gain even more success through this interview! A big hug and lots of kisses from the beautiful Tenerife!”

WEBSITE

FB: Mariposa.bijoux

Donatella

Claudia Errante

In the Spring 2013 I asked myself: “There must be a way to wear a turban with the comfort of having them already ready to wear, whenever you want, without having to tie and build them all the time!” No sooner than I thought it, I did it!

 

First of all I would like to thank you for giving me the opportunity to tell something about me in your wonderful magazine. I’m an italian fashion designer. I’m 27 years old and I am Sardinian. I live in a beautiful city, Cagliari, a place that helps me to be happy, although it’s very difficult to live here. I’m a very messy, eccentric and curious girl and I love imperfections.
In my job there are NO RULES (order, schemes and rules are not for me. I know, I’m very undisciplined!). I want to be free to live and I feel that I am really fulfilled.

In 2010 I finished my studies and graduated in Fashion Design at Istituto di Moda Burgo in Milan. Later I worked so hard, experienced and learned a lot thanks to some artists who, believing in me, allowed me to assist them in their work and teaching me the “True Life of a Craftsman”. I immediately wanted to get involved, getting more consensus on my debut, which occurred in March 2012.

From that moment I never stopped creating!

But for a moment I would like to put aside the “Claudia designer” and I want to speak to you as fashion lover. Even since I was a child, I never left my house without an accessory on my head; it could be a bow, a scarf or a hat, it did no matter, it was only important that I did not have a bare head (that’s how I feel if I don’t wear an accessory!)… this is my hallmark. Because I loved turbans, I tried often to build them in my head, and in the Spring 2013 I asked myself: “There must be a way to wear a turban with the comfort of having them already ready to wear, whenever you want, without having to tie and build them all the time!” No sooner than I thought it, I did it!

I experimented and found a perfect mixed structured line of a turban with the convenience of a real hat. Now I’m in effect THE GIRL OF TURBANS!  😀

Movie stars from the past and African women are my source of inspiration, even though they are two contrasting styles. It is an accessory that reminds me of grandmothers, the dark times that they lived and the desire to feel beautiful and stilysh, even though they could not wash or take care of their hair during the Second World War.

The woman, in general, is for me a source of inspiration, such as the many and strong women who fight against a disease, who need and want to feel beautiful despite fighting constantly with a monster trying to spoil their beauty. It is a kind of gift for them, a moment of being carefree and frivolous.

I allow them to combine helpful with pleasure.

Where does it happen?! Almost never in my city, because I always looking for high quality, rare or vintage fabrics and less popular, special prints and colors. I rely very often on a company that works also online, but of course my favourite stores are the markets organized in the city. There you can find many treasures, such as fine tablecloths, perfect to created one or more turbans, very old fabrics disused belonging to old seamstresses, the kind that makes you admire its textures and patterns, and makes you want to say the classic but true sentence: “There aren’t any more beautiful fabrics like in the past!”

I work alone, drawing, designing, sewing, advertising, organizing, selling, delivering and I also take care of everything that revolves around my brand. I’m also a waitress every night in a restaurant. That’s because I’m messy, undisciplined and disorganized! To be ble to have a person who works for me is the next step. Unfortunately until now I do not have the financial ability to hold up the expense of an assistant. I hope that things will get better and above all that the brand is able to fly, to afford to live only by my passion and give work to some greatly talented guys who are unfortunatly unemployed.

Social networks have given me the opportunity to have costumers from all over the world and a lot of visibility. Many American girls find my products via hashtag that I post on Intagram. Believe me, I did not think that social networks had all this power and this big utility!

Much of the credit of my success definitly goes to “Amazing*Us”, a cultural association that organizes events in my town dedicated to art and artisanship. They supported me, by allowing me to share my products at their events, that hosts Sardinian curious, but also with many tourists, giving them the opportunity to learn our local products.

Well, thanks to these events, I have expanded my costumers and now I regularly have lots of Russian, Spanish and English girls that have discovered my items and my brand during their vacation in Cagliari. Isn’t it cool?!?

Thank you so much dear Deshabille, it was an honor and a pleasure to chat with you!

Claudia Errante Fashion Designer

Website

Donatella