The shop is called Guarda Roba, which means both wardrobe and “watch stuff”, is created …
“Behind all this there is so much passion, determination, optimism, patience… but also many privations…”
“My name is Incoronata and I am a Designer, Milliner, and dressmaker!
I come from a small town located in the north of the beautiful Apulia named Manfredonia and I am the second of four daughters.
For 3 years I have lived in one of the most beautiful islands of the Canaries (Spain), precisely in Tenerife. 4 years ago I was on holiday with my lover and I fell madly in love with this fantastic place. It is always spring here, and this a great advantage for me and my creations because it means that I can sell them in flea markets and in luxury hotels all year round!
In fact, thanks to the markets, I have known a lot of people all around the world who contacted me on on our FB page, even after the purchase was made in person. I ships to Germany, England, Belgium and North to South Italy. My passion started from the age of 10… At that point I learned to sew from my neighbour… I loved to create clothes for my dolls and to organize fashion shows with my small friends. Art is a gift of my family… My father is a craftsman and my mother is a housewife, but above all a great cook; she makes great cakes, a skill that she passed on to my sister who is now a pastry chef and works as cake designer for “Le Delizie di Amerilde”.
She already won various competitions, including the “Cake Design Italian Festival” in Milan!
Back to me, the idea of creating jewelry was born in 2003 when I was preparing my first show with Stil Daunia Fashion, organized by the Artisan Association Manfredonia. I showcased my clothes and accessories under the theme “A dress for every occasion” and I came in fourth place. Then two years later I opened my atelier called “Art and Fashion”, which was selling designer fabrics of the most prominent Italian and international fashion brands. The best sellers were chantilly laces embroidered with precious stones and printed silks. I drew and customized outfits and bridal gowns, all with accessories like Swarovski jewelry, and decorated bags and shoes!
I was really famous and everyone knew them, people came from far away to buy them…
In 2006 I participated in the same competition for the second time, and came in second place with the theme “20′s” presenting clothes and accessories including bags, all made by me. I already taught myself in the past to create jewelry.
Today I use the technique of soutaches, after seeing a pair of earrings a girlfriend wore.
In November 2013 I created my first jewelry line and created a Facebook page. Swiftly it became a success, all thanks to the collaboration of friends and family who liked my page. Facebook was an exceptional showcase and it hasn’t stopped since then! Today I can say that this “my biggest goal”.
In only 3 years I created this small workshop of jewelry; unique and original in their style, refined, elegant and created with precious materials such as beads of Tenerife, Swarovski, igneous stones, and rhinestones.
Behind all this there is so much passion, determination, optimism, patience… but also many privations… often I do early hours to satisfy all the demands of customers, especially in the period of the year between May to September where there are many ceremonies and parties.
I produce at home on a very big table, bigger than the one where I eat! Ideas and inspirations come from different worlds… from cinema to music. Many photo albums that I created on my FB page have the names of big stars like Marilyn Monroe, Sophia Loren, Shakira and Jennifer Lopez.
As I said, it was not always easy, that is why there is a sentence that I always repeat to encourage myself or when I am in trouble: “God help me… He helps me… He is listening to me… My faith in God helps me, and I know that there is “someone up there who protects me.”
About my future projects: I would like to open a small Atelier where I can sell my jewelry and give a wide choice to my customers, soon I will open a website, it’s a work in progress!
Important about me: I approach life and work always with positivity, serenity, happiness. That is also why most of my creations have very lively colors, only because I like to give life and color to convey something positive to people and I try to avoid people who can give me negativity.
The motto of my page is ”Mariposa bijoux, to shine like a Diva”!
This is me, Incoronata Thank you very much, I hope to gain even more success through this interview! A big hug and lots of kisses from the beautiful Tenerife!”