J S SHIN is a womenswear label created and owned by the emerging designer Joon-sik …
It was love at the first sight with Silvia! Perhaps because of her energy, or her genuine and contagious smile with whom she welcomed me when we met the first time. I believe I would like everything made of her just because of her and the way she moves in the space around itself, because it seems she does it lightly and cheerfully.
Silvia was born in Padua, a quiet city near Venice, in the north of Italy. She was a cheerful, active, diligent school girl, but very talkative
She is now living in China after 13 years spent in Milan, where she is now running her Footwear Design Consultancy Studio, BLACKZEROstudios, based in Milan and Shenzhen.
Why China? It happened by chance, but she discovers a completely different way to work and to make business: in China everything moves fast, people are very dynamic and love to risk.
The Made in Italy is unique but Chinese people are unbeatable in business.
I started dancing at 5, so obviously the first dream was to become a dancer, then in middle school suddenly, after seeing Apollo 13, I began to dream of being an astronaut… later an airplane pilot! My childhood was serene and happy: afternoons after kindergarten and in summer, when my parents had to work, I spent time with my maternal grandparents. Grandma is a seamstress, I always saw her with needle and thread in her hands, so I spent the whole afternoons playing and messing with fabric remnants and copying clothes. Since then I noticed that my interest in fashion increased and when I was 8/9 years old they gave me one sewing machine toy for my birthday.
Since adolescence, with the help of grandma, we created a lot of clothes or customized what I bought or what I already had, adding particularity and originality to the pieces I wore. At the end of the High School, where I studied languages, time has come to make a decision how to continue my studies.
To everyone’s amazement I decided to study fashion. Fashion was far away from my previous studies and from my personal style at that time. Indeed in that moment, I was not a Fashionista in the literal sense. I was a little rebel: creative, eccentric, thinking out of the box, with a great passion for streetstyle and couture, always researching new mixes of fabrics, colours and shapes. That’s why I thought my creative energy could perfectly find application in the charming world of Fashion.
My family initially disagreed, but eventually we found a solution and I left for Milan. 5 years at the Politecnico of Milan, a thousand adventures, ideas, projects, experiences.
Even before finishing my master’s degree I started working for a Footwear Design Studio. Thanks to a university course I have known Marco and Guillaume and their brand Guillaume Hinfray, like this I sent them an email asking for an internship and so I started. Beside my grandmother, surely they are the people who inspired me to take this path and thanks to whom I turned my passion into my work.
From there everything began!
(2009) I stayed with Marco and Guillaume 6 years long and then moved on to the freelance business collaborating with other studios and brands.
Less than one year ago, in 2019 I started my project Studio Blackzerostudios_Milano: after so many years drawing shoes, in September I got the chance to participate at the London Fashion Week with a capsule of clothing. I took the opportunity on the fly: this is how my first clothing collection was born.
And now here I am, I continue with the same passion and love for fashion I have many projects in the drawer that I hope to realize soon! These days I’m working on a new important personal project. It’s a “secret dream” I’ve been keeping in my heart and now I think it’s the right moment to start.
Model: Francesca Interlenghi @the_dummys_tales
Location: Galleria Raffaella Cortese @galleriaraffaellacortese
Exhibition: Unrequited love by Monica Bonvicini