Archivi tag: storytelling

STORY PITCH

“Perhaps what makes me different from other crafters that accomplish similar procedures is quite the way how I perceive the frame of the natural content.Each one tells a story.”

 

“It all started with a rather geeky passion for botanical cataloguing and a very philosophical idealization of Nature. I was born and raised in a grey city, so any immersion in the green is still a moment of absolute joy. I observe leaves and collect findings, I breathe and smile.

Since I live in Lecce (South Italy) this happens to me a lot! And walk after walk I begun to see and identify the small vegetation spontaneously growing not only in the fields by even in town, in the villas and gardens, at the park, in the rather retro cracks of the Baroque palaces. A natural presence that is no how prevented.

On the contrary.

I have always very much liked macro pics in photography. And I believe that the idea of impressing leaves is the immediate consequence of that rather childish leaning towards observation and collection. Polymer clay is perfect to make up this unconventional herbarium because it is very apt to hold the tinier details of the natural texture. The most joyful part of the whole process is when I remove the leaf and discover the negative. Then again, I smile a lot. Once removed the small finding, the most creative moment begins through hand-cut, when I try to build a frame which doesn’t necessarily depict it as an entire, but set it as if a picture. A frame that comes to a completion with the final application of color, after heating.

At present I have refined this simple technique by using two or three colors, as if pendants and earrings were small canvas. For some time now I have been making my own clay blends in order to catch seasonal palettes. I find inspiration in art, but also and perhaps mostly, in fashion. Especially in those designers fostering a “culture of the contrast” and who dare a lot, such as Dries Van Noten, to mention one.

So now, during my walkabouts looking for seedlings, I find myself already being aware of which combination of clay and acrylic will fit this or that plant. It is very amusing. Another style topic has lately popped out throughout the last two years of handicraft practice and that is a completely  spontaneous leaning towards vintage. Particularly in the choice of shapes, such as the oval on leverback earrings or the button earrings that hold a destructured leaf impression, vaguely recalling the 1950s New Look.

It is like those shapes were coming out of somewhere inside my inner world, with no clue of where exactly.”

Who is Paola?

I have been called Madam for a few decades now. A fact that still dazes me. I would say then that the age in which Paola lives does not match the time in which she lives. Here in Lecce they say “Hi Madam!”. A kind way to keep together the contradiction. And it is probably not a coincidence if I moved here to put a distance between me and that Milanese- attitude that too much nuanced the contrast. Lately I can not talk about me without mentioning this biographical data. A new beginning.

How did you start and where does your passion come from?

Here as well, “where” comes together with “when”. In a mood that slows down as in Salento, I succeeded in creating for myself an interior room where to cultivate an handicraft dimension that is to me “female” by definition. A very ancient leaning towards “naturality” that probably comes first as an idea. The path I am in has roots in philosophical practice where I attended the thought of Nature.

I believe what ADèLe says • A Dream of Leaves is the objectification of this process. The name of a woman and an archetypical form…

What would you say to somebody who show a dream like yours?

Handicraft is a practice of the soul. It is essential to spread it in the world, in order to accomplish it. Fear and procrastination are the dragons to be fought.

Projects for the future?

There is a technique I am keen to explore next year and this is the lost-wax casting. The chance to hold the natural findings in a more plastic dimension. Also, I would like to combine further the twofold dispositions of my project — the educational and the creational — by running workshops for kids.

How do you concretely express yourself?

It all starts with walkabout. I go out and I look for an environment where the small local vegetation lives. I spend time nursing gardens and parks. Here I gather the spontaneous seedlings that change at every seasonal change. I also nurse a terrarium outside of my studio, a photographic one. But the most concretely creative moment is when I remove the findings from thw clay and I begin to imagine scenarios as on a small canvas. A macro pic that I complete applying color after heating.

What makes you so special?

How I perceive the frame of the natural content is perhaps what makes me different from other crafters that accomplish similar procedures. Each one tells a story. Another topic is probably the research on the palette. I pay a lot of attention to cromatic seasonal trends and I like to confront with specific shades I produce autonomously in blends.

3 words to describe you

• Searcher: Philosophy is the art of exploring and I am a philosopher who practices this art everyday.
• Tenacious: In many ways: obstinate and steadfast but also resistant and cautious.
• Autumnal: Born in September my best months are those from fall equinox to winter solstice.

KREATIV WEDDING

Kreativ Wedding is made with love. Love is fire- branded in their logo, such is their credo. And when something is conducted with passion, the outcome can be nothing else than perfect. kreativwedding4

Anne Aselmann is a photographer, and Riccardo Fasoli is a videographer, but defining them as such is reductive. When I met them for the first time, I saw in their eyes the passion for their work, an open flame that in any context truly makes a difference.

“It all occurred by chance, we felt chosen by the “wedding universe”.  We would have never thought that this could be our final working environment.”

Anne is a designer and a passionate photographer established from her university background. Riccardo on the other hand was a former eyeglass designer with different hobbies; ranging from design, technology, to storytelling. Both were invited to a friend’s wedding in 2011 and there it was; destiny indicated them the way.

“Anne and I went there equipped as common guests with a simple handycam and a reflex. Once back home, we looked at the content we created; a small photo gallery and a short video of the day. The bride’s response was unexpected; she told us that the pictures were much better than the ones made by the photographer they hired and so they wanted our pictures as official pictures for their albums. She watched the video at least 3 times before being able to watch it without crying.

kreativwedding2The quality of the content we gave her was far from what we are able to produce today, but that experience gave us the incentive to try, and in 2012 we were the official team for 2 friends’ weddings; that offered us the opportunity to launch ourselves and we were recruited by 35 couples in 2013 and 64 couples in 2014. Altogether we received 1000 demands in 2014.”

Kreativ Wedding has been recruited in Thailand, Hong Kong and Caraibi, adding more wedding reports to the ones produced in Germany, not so far from their residence home in Dusseldorf. Thanks to their style, the romantic shoots from Anne − a beautiful and charming woman that captures not only seconds but emotions – and the videos created by Riccardo, the emphasis is not only on a wedding celebration but in the union of two soul mates that meet and become one. Pure poetry narrated in a timeless allure.

The work they do is intense, full of dedication and commitment.

“Being a photographer at a wedding is not easy. You are involved in one of the most important days of a person’s life, and even if you don’t belong to that day you become one of the closest people, and bear testimony of their most intimate moment…We have to be ready to catch a lot of aspects and emotions: hugs, laughs, smiles, tears, kisses… our style in filming and photographing is not a classic one but we maintain a photojournalistic footprint; you will never hear from us say “ehy, watch here or there, stand there and smile”, instead we try to be attentive, and  invisible among the crowd with the utmost discretion. A lost moment is lost and that it is.

Our pictures are made of real moments; they must have an analogic appearance, not digital, even though they come out from a DSLR. The videos must tell a story in a cinematographic way, like a movie. Riccardo loves creating films, and that feeling of “butterflies in the stomach” wins when the mix between music and the scene get to the perfect union, meanwhile Anne loves it when she is able to immortalize the couple in that harmony, “where the world feels it’s like only you and me”. kreativweddiing3

“We do love our jobs because we are surrounded by happy people, we love the reactions of our couples when we deliver our product, but most of all we love the idea that our product will be alive throughout the years.”

If you are about to marry, you should definitely try Kreativ Wedding and be ready with plenty of Kleenex!

Book Kreativ Wedding for your special day: Kreativ Wedding Official Website