The shop is called Guarda Roba, which means both wardrobe and “watch stuff”, is created …
“I would give a little advice to the many people who in recent years have asked me the secret of my business… It’s only one and very simple: to love what you create, as if you were creating for yourself, never for the profit that could be behind it. From things made with love always derive a special light.”
Who is Veronica, the creative brain behind this brand?
It is not easy to define myself in a few sentences… Let’s say that as most of the people I am made up of many facets, there is definitely a strong creative side, which coexists with another who loves psychology and the symbolic world. Surely I am a person who can not live away by his passions, which are art, psychology, sea and cats! :D
The first crazy thing about you is that you studied psychology. How it matches with your current activity?!
As I mentioned above, my soul is divided between two great loves, which compensate and that integrate each other: a more creative and intuitive side, and one who likes to devote himself to the welfare of others, and I hope of being able to always carry both of them on like I’m doing now, because doing a job that I love is a great fortune, even more if they are two! Surely there are moments of fatigue, but I have a strong motivation that comes from the fact that I love what I do, and I feel realized in carry it forward!
VeroniqueCreazioni, how did you get the idea and why?
The beginning of the deepening of my artistic side arised during many years of personal therapy, essential for the formation of a good psychotherapist. I never thought that this would become a real business, I started because of pure passion, and yet here I am, six years later, surrounded by many people who appreciate my work and many loyal customers. I experienced cyclically many types of art, from polymer clay and decoupage to knitting wool, but after discovering the world of textile jewels, two years ago, I devoted my work almost exclusively to that. It’s never a rational decision.
Like most of artists, I follow the inspiration of the moment.
How did people and family react to your decision to cultivate this passion?
My loved ones have always supported and encouraged my artistic expressions, and have always been a great support for me!
Your biggest satisfaction / regret
My greatest satisfaction, as I mentioned before, it is to have the enormous satisfaction of doing two jobs that I love, and because of that, I have no regrets at the moment
Projects for your future
My artistic nature does not fit with making great programs for the future, however, let us say that I like to imagine of being able to devote half of the week to my artistic work, and the other half to my patients, and I am working in that direction
To conclude, I would give a little advice to the many people who in recent years have asked me the secret of my business… It’s only one and very simple: to love what you create, as if you were creating for itself, never for the profit that could be behind it. From things made with love always derive a special light.