Where to go in Tel Aviv? What to see downtown? But the most important question …
Splendido Magazine, why did you start?!
How did you start and what kind of work/preparation behind Splendido?
After we decided to professionalize Splendido in 2017, we hired an agency to help us with the visual concept and the programming of a website that resembles no longer a blog but a profound magazine with a look and feel that fitted our needs and intentions. The new website went online in the end of 2018 and immediately it was well worth the hard work and money that went into it. The website is growing steadily since and by now it really became a job rather than being a nice hobby. We put a lot of work into the content of our website and work constantly on growing our audience. But it is still worth every minute of it, because a) we get to cook, eat and travel a lot and b) there is no better feeling in the world than being a creator and work on the behalf of your own business.
What’s so special in it?
A lot of people tell us they love not only our photos and recipes, but especially our writing. We try to write from a very personal perspective and we don’t just give instructions on how to cook something but always tell a little back story about a recipe too. Be it some witty or funny thought about life and cooking or some interesting fact about Italian food. Also we rarely give exact quantities in a recipe but rather encourage the reader to trust his own gut and develop his own sense and intuition for tasting and quantities.
We love the Italian principle of „quanto basta“, which means: no one can tell you how much of an ingredient you really need because you have to feel and taste for yourself whether its enough salt / flour / egg for your taste and also for the circumstances you’re working in.
How do you get inspired?
We travel a lot, read a lot, talk to people. Especially while on the road and when eating out in restaurants or visiting farmers. One of our favorite things to do is also to go for huge walks in a city like for example Milan and look at every single restaurant menu in the streets. Thats when we always come up with new recipe ideas or simply ideas for new combinations of ingredients. But inspiration can really hit you anywhere. We just launched our fashion collection (shop.splendido-magazin.de, we also ship to Italy), and therefore we collected photographs of Italian typography in the streets which we now worked with to design T-Shirts and Caps.
Where does your passion come from?
Difficulties you had to face and goals.
Suggestions/advices to someone who wants to start a blog?
Projects for the future?