The shop is called Guarda Roba, which means both wardrobe and “watch stuff”, is created …
“Ombraluna Vintage is an online shop with vintage clothes and accessories from all around the world. Every item has a story to tell and an emotion to give. Find your favourite one!”
I (Giuseppina) am a seamstress who likes to describe herself as “empirical”. I’ve been sewing since I was 7 years old and I’ve been a vintage collector since I was 12. I started to collect the old clothes of my mother and my aunts and I attended the flea markets of my city, Cagliari, with my father from my earliest years. The most famous of these was the one at the Bastione in Cagliari. I remember my Sundays as always accompanied by an urge for exploration and adventure.
How did you start?
I started Ombraluna Vintage in the summer of 2012, but it was something that I had been wanting to do for years. The combination of my two great passions – sewing and vintage – is the root of Ombraluna. The name is a fusion of words that came to me during some long hours in a waiting room. A lucky epiphany in a constant white noise which proved to me that creativity had no barriers.
Where do you go for shopping?
The search of clothes happens in a selective and random way at the same time. Selective because it is important for me that all the clothes and accessories are of excellent quality, random because I let myself be guided by what I usually call the fluid, a kind of invisible motor that shows me where to go and what to buy. It never fails. Markets and private lockers are my kingdom. It’s of great importance to me that I know the story of the item itself. I firmly believe that there is always something behind the choice of a dress. The background of the person who has previously worn that particular item is often connected to the object itself. It’s like an ongoing dialectical and emotional relationship. The clothes always have a soul and a story to tell. All clothes and accessories from “Ombraluna Vintage” have been professionally cleaned and and repaired. Repairing is one of the things that fascinates me the most in my job and I give it a lot of importance and time. It feels like an exercise of style and patience and it binds me deeply to the materials on which I work.
I believe that everyone has the right to express their personality through their own vision of fashion and style. I have always been against the strict rules of fashion. To me, vintage is about absolute freedom. No size nor particular style is better than other. I love everything that is colorful, special and evokes an emotion or a memory. This is also the origin of my passion. I love seeing the life that clothes can give and I love giving life to clothes.
You find Ombraluna Vintage here: www.ombraluna.com