Archivi tag: African women

Claudia Errante

In the Spring 2013 I asked myself: “There must be a way to wear a turban with the comfort of having them already ready to wear, whenever you want, without having to tie and build them all the time!” No sooner than I thought it, I did it!

 

First of all I would like to thank you for giving me the opportunity to tell something about me in your wonderful magazine. I’m an italian fashion designer. I’m 27 years old and I am Sardinian. I live in a beautiful city, Cagliari, a place that helps me to be happy, although it’s very difficult to live here. I’m a very messy, eccentric and curious girl and I love imperfections.
In my job there are NO RULES (order, schemes and rules are not for me. I know, I’m very undisciplined!). I want to be free to live and I feel that I am really fulfilled.

In 2010 I finished my studies and graduated in Fashion Design at Istituto di Moda Burgo in Milan. Later I worked so hard, experienced and learned a lot thanks to some artists who, believing in me, allowed me to assist them in their work and teaching me the “True Life of a Craftsman”. I immediately wanted to get involved, getting more consensus on my debut, which occurred in March 2012.

From that moment I never stopped creating!

But for a moment I would like to put aside the “Claudia designer” and I want to speak to you as fashion lover. Even since I was a child, I never left my house without an accessory on my head; it could be a bow, a scarf or a hat, it did no matter, it was only important that I did not have a bare head (that’s how I feel if I don’t wear an accessory!)… this is my hallmark. Because I loved turbans, I tried often to build them in my head, and in the Spring 2013 I asked myself: “There must be a way to wear a turban with the comfort of having them already ready to wear, whenever you want, without having to tie and build them all the time!” No sooner than I thought it, I did it!

I experimented and found a perfect mixed structured line of a turban with the convenience of a real hat. Now I’m in effect THE GIRL OF TURBANS!  😀

Movie stars from the past and African women are my source of inspiration, even though they are two contrasting styles. It is an accessory that reminds me of grandmothers, the dark times that they lived and the desire to feel beautiful and stilysh, even though they could not wash or take care of their hair during the Second World War.

The woman, in general, is for me a source of inspiration, such as the many and strong women who fight against a disease, who need and want to feel beautiful despite fighting constantly with a monster trying to spoil their beauty. It is a kind of gift for them, a moment of being carefree and frivolous.

I allow them to combine helpful with pleasure.

Where does it happen?! Almost never in my city, because I always looking for high quality, rare or vintage fabrics and less popular, special prints and colors. I rely very often on a company that works also online, but of course my favourite stores are the markets organized in the city. There you can find many treasures, such as fine tablecloths, perfect to created one or more turbans, very old fabrics disused belonging to old seamstresses, the kind that makes you admire its textures and patterns, and makes you want to say the classic but true sentence: “There aren’t any more beautiful fabrics like in the past!”

I work alone, drawing, designing, sewing, advertising, organizing, selling, delivering and I also take care of everything that revolves around my brand. I’m also a waitress every night in a restaurant. That’s because I’m messy, undisciplined and disorganized! To be ble to have a person who works for me is the next step. Unfortunately until now I do not have the financial ability to hold up the expense of an assistant. I hope that things will get better and above all that the brand is able to fly, to afford to live only by my passion and give work to some greatly talented guys who are unfortunatly unemployed.

Social networks have given me the opportunity to have costumers from all over the world and a lot of visibility. Many American girls find my products via hashtag that I post on Intagram. Believe me, I did not think that social networks had all this power and this big utility!

Much of the credit of my success definitly goes to “Amazing*Us”, a cultural association that organizes events in my town dedicated to art and artisanship. They supported me, by allowing me to share my products at their events, that hosts Sardinian curious, but also with many tourists, giving them the opportunity to learn our local products.

Well, thanks to these events, I have expanded my costumers and now I regularly have lots of Russian, Spanish and English girls that have discovered my items and my brand during their vacation in Cagliari. Isn’t it cool?!?

Thank you so much dear Deshabille, it was an honor and a pleasure to chat with you!

Claudia Errante Fashion Designer

Website

Donatella

ISULA DESIGN

“Sometime ago I was forced, for health reasons, to stay locked up in hospitals for a long time and from there I realized the importance of being alive and staying in the open air, watching the colors of a sunrise or a sunset, feel the wind that caresses your face just for a minute and enjoying the scents that only the nature of this land can give you, even from a window.”

 

Tell us something about you and Isula Design!

My name is Francesca, I live and work in a small seaside village in the district of Sassari (in the North Sardinia). I like everything that has color, form and tradition. I am a nature and animals lover, I live with the fact that I love my dog Sunshine, who taught me to love his world!

I love to walk by the sea as well as in the countryside and  I like stars, the moon, the sun, but also rain and melancholy. I consider myself a very (perhaps too) sensitive and emotional person, full of life. I like to smile and the smile on the face of the people I come close to sends me endless positivity! I am a natural and colorful food lover, as fruit and vegetables are. I think that in life there is always a lot to learn from other people, with humility and respect.

I graduated two years ago as a seamstress / modeler at the School of Art and Fashion in Sassari, for me a dream that came true and I want to continue creating with my style “SardAfrican”, because every woman wants externalize what’s inside, being free to feel colors and by being unique!

Can you tell us more about the ISULA PROJECT?

The project Isula design and the choice of the name was born out of this land, Sardinia, that is very close to me. It is my island that commands my heart, which offers different colors and shapes, but also distant Africa, which is also close in a sense!

Where do you find the inspiration?

The design of the clothes like the colors chosen for the fabrics are a reflection of a deep sense of belonging to my island, endless source of my inspiration. In each piece I try to interpret, with great respect and modernity, the ancient traditions of Sardinia and the bright colors and distinctive landscapes that this land gives to me. Mixing my Sardinians immense passion with the ancient soul and freedom of the African continent, the wonderful and colorful countrywomen, my collection becomes a perfect combination of ancient traditions and modernity, memories of deserts and unreachable mountains, open seas and splendid colors.

Each dress is the story of a mood, each color a feeling. Each collection is an old music.

Where was your passion born?

The passion for the art began as a child, growing quickly with a strong aesthetic sense towards clothing. As a teenager, I began to wish for a look that could fully represent my personality. Finding no garment that reflected my desires, exploded in me the urge to create by myself the wardrobe of my dreams.

Without ever having sewn, driven by a lively inspiration, I bought my first piece of cloth and alone, with the sewing machine of a dear friend, I created my first skirt. Driven by this magical inspiration, I created a garment after the other, with no experience, no pattern, just by looking, touching the fabric and getting carried away by instinct. My friends, affected by the visionary forms and evocative colors, asked me to create dresses for commission.

As if I had done nothing all my life long, I began to study by myself all methods to tailor, to improve day by day the quality of my clothes.

The requests came from people like me, who wanted to wear one of my dresses, out from the usual style, and they increase more and more and at some point it came natural the creation of a brand that identifies perfectly with my style.

I had the impression that nature plays a really important role in your world and for your fashion…

Oh yeah, I love to talk and listen to nature! Sometime ago I was forced, for health reasons, to stay locked up in hospitals for a long time and from there I realized the importance of being alive and stay in the open air, watching the colors of a sunrise or a sunset, feel the wind that caresses your face just for a minute and enjoying the scents that only the nature of this land can give you, even from a window. I think there is no better place to take photos for my clothes and feel in tune with it!

What does your logo represents?

The logo represents for me eternal freedom.

In fact the inspiration comes from the Egyptian key of life, which is also known as the Ankh, or the Egyptian cross Ankh. It is a T cross crowned by a circle, an oval and in some representations, by a snake that twists (the serpent is the symbol of wisdom and if chasing its tail forming a circle is a symbol of eternity). The form of the ankh remembers a key and that is also the reason why it is called “Key of Life” or “Key of the Nile”. Symbolic representation of life and survival after death, but it has been interpreted as a free butterfly, with Sardinian spikes.

The message is therefore to feel free, colorful, feminine, rich in tradition, but above all unique and special wearing my dresses!

ISULA DESIGN

FRANCESCA COLOMBINO

Donatella