Gallerie

Anja Lauermann

“Don’t think too much. Just do it! You only know whether it works if you give it a try.”

Hallo Anja! Can you introduce yourself?!

Hi! I’m a fashion designer with my own fashion label. I’m 28 years old and living in Lower Austria, close to Vienna.

How/when did you start and where does your passion come from?

I studied fashion design at “Die Herbststraße” in Vienna and graduated in 2011. I established my own fashion label and opened my own shop in Stockerau – near Vienna – in 2012. I love creating something new related to fashion and the feeling that comes with it!

What would you say to somebody who have a dream like yours?

Don’t think too much. Just do it! You only know whether it works if you give it a try.

Do you have a place/city in which you feel more inspired and why?

Vienna is a source of continuous inspiration for me.
For instance, think about the Salzkammergut which is an area with beautiful lakes. Over there, I can immerse myself in a precious silence that rewards me with a new strength. Unlike other cities in Austria, Vienna is quieter and more convenient.

How do you concretely keep in touch with the world?

Primarily, I use my Facebook page, Instagram and my website. I post about upcoming events, photos of the new collections designed by the other Austrian creatives represented in my multi- label store and also my creations. Once a month I reach my customers with the newsletter.

Moreover, I sell my collections in other shops in Vienna, on the new onlineshop for Austrian fashion design LIEBLINGSBRAND and on different fashion markets in Vienna.

What makes you different?

I want to create fashion for every day and every type of woman. It’s also very important for me that my collections are produced in a fair and ethical way and that my customers are aware of this.

Projects for the future.

In the future I want to concentrate more on the international market.

3 words to describe you and your art and why.

Classic, feminine, elegant.

Simple feminine elegance gets in touch with avantgarde and a breeze of minimalism. The combination of discreet colors, innovative patterns, extravagant details and selected materials turn into timeless design. It’s important for me that my fashion is classic. If you buy a dress of a new collection, you can also wear it after 3 years. My fashion should be combinable. You can wear a blouse with jeans and get the casual look or you can wear it with a black pencil skirt and it looks feminine and elegant.

To know more about her collections click here

Anja Lauermann

Donatella

K-LAB

“I don’t see myself as a disabled but as a brave young man differently skilled like anyone else in doing some things well and others badly”

 

WHAT IS K-LAB

K-Lab is a very special differently creative laboratory, which develops high profile design and communication projects thanks to the unexpected skills of differently able young people, recognising their professional value, channelling their recourses productively toward the business world and giving their talent the dignity and economic recognition it deserves.

A project where different becomes a resource.

HOW IT STARTED

The project has emerged from a mum-designer in love with the mind and heart of her special kid, an art director with the desire of shaping a dream, plus a bunch of other sensitive people that were able to listen, to see beyond the appearances and believe in the project.

It was born from the desire to not let down and not leaving alone the families and the kids, but most of all,  the will was not waste their professional talent.

THEIR GOAL

To promote the culture of the uniqueness of the individual and promote diversity as a resource. To give a voice to the rich and profound inner world of those who had been forced into silence due to different disabilities.

To economically support the activities that these special young people do: philosophy groups, publishing of their work (written with the use of the Facilitated Communication technique), theatre projects, sport activities, assisted homework and training courses. The dream is to create a social cooperative that can become a workplace worthy of these differently special young people and to give them a daily life that is full, creative and stimulating.

This projects gives back to the economy and business a new ethic soul. It is not charity nor assistance but a financial investment that is reflected in credibility and transparency. It is a working project but also a human growth path. Working alongside these kids fill the heart and the soul.

PROJECTS

All the design projects are thought of and written by K-Lab young people. They are a group of young people that can’t speak due to motor handicaps or behavioral disturbances and who are able to express themselves and tell their story only through writing thanks to FACILITATED COMMUNICATION. This is an Alphabetical Augmented Communication Language technique which allows them, after training, hard work and a lot of practice, to break their silence. A staff of designers, architects and professionals coordinates the creative management, the graphics and the projects.

HOW TO SUPPORT US AS…

A COMPANY: work with us in the production of design objects o special communication projects.

AN INDIVIDUAL: you can purchase a product, you can make a donation or become friend with K-Lab.

 

Ask information or send an email to: info@k-labdesign.it.

Photo credits: all the pictures are property of K-Lab

 

PAWS UP! Charity Event

PAWS UP! was founded by two group of animal lovers who aims to lend an extra hand to animal shelters who are in need for an extra boost to raise awareness for the good work they do. They believe that by channeling our love to animals, makes us a better and tolerant society.

Currently, PAWS Animal Welfare Society, a local shelter fostering over 500 abandoned animals is adopted charity for PAWS UP. Their hope is to find these animals a permanent home!

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About PAWS Animal Shelter Malaysia

PAWS (Paws Animal Welfare Society) was founded in 1987 by a small group of local and expatriate volunteers. Through their generosity and imagination, PAWS was constructed on a patch of land on the Subang Airport Road. The organisation depends entirely on the generosity of the public through donations or proceeds from charitable events organised and run by volunteers.

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Kuala Lumpur, 28th December 2016

PAWS UP! Malaysia’s first shelter community project by two animal lovers em- “barks” (all pun intended) on its second photography fundraiser for the shelter dogs series entitled “Woof of PAWS Street”.

As part of its campaign, PAWS UP! a community project co-founded by Restauranteur Lyn Siew of Ruyi & Lyn and GoBear Malaysia’s Marketing Head, Amelia Lim organized the first of the two-part series to showcase collective works of rescued cats that were up for adoption from PAWS in a different light. The  first installment entitled “Paws Up! Meow Around the City” in collaboration, Zungz Photography raised RM10,000 through the auction of 13 photographs.

This second series will feature 20 of man’s best friend. Shot by Kim Mun, whose works has graced many local as well as International magazines and also print commercials for Malaysia, China and Vietnam.

  His back to basic in his style of photography, goes right to the heart of the subject he shoots thus bringing out their truest and most natural emotions which reveals in his works.

Held at RUYI&LYN in Bangsar Shopping Centre, this cocktail evening encourages “competitive compassion” where the photographs will go to the highest bidder. As part of this cause, cocktail sponsor, Ruyi & Lyn, printer and framers- Colorific Printers, Creative Design Agency – Option 5, Extreme Limousines and GoBear Malaysia generously sponsored their time and resources toward the cause.

“This is indeed a different way to showcase our shelter dogs in a different setting. Kim Mun’s simplicity in photography really brought out the undiminishing spirit of our shelter dogs. We were greatly encouraged by the generosity of the supporters in the first round and we are looking forward to a great night with the founders and supporters of PAWS UP!” says Chia Ern Leong, Shelter’s Administrator, PAWS Animal Shelter Malaysia.

paws6“PAWS UP advocates “The Mutual Rescue” concept because we believe that rescued animals are more than just a pet. They are educators of life’s lessons: they teach honesty, loyalty and unconditional love. They hold an integral role in society as lifelong companions and therapists to the less fortunate” says Lyn Siew, co-founder of PAWS UP!

In 2017, PAWS UP! looks to expanding it initiative with bigger plans and beside advocating pressing issues such as the compulsory micro-chipping of pets nationwide, PAWS UP! is now on a lookout for a donated piece of land to run a self-sufficient mutual rescue animal shelter.

The urgent plight of shelter animals that are in need of adoption is high and where even more animals (these are the lucky ones) are left at the doorsteps of the shelters. The hope is that one day we can move to a society where shelters are no longer a necessity.

So, if you are in Kuala Lumpur, we invite you to visit this charity photo exhibition and auction featuring rescue dog portraits by renowned photographer Kim Mun. It will be held on 9th January 2017, from 6pm onwards at RUYI&LYN, Bangsar Shopping Center. Everyone is welcome to be a part of this fundraiser by submitting donations or placing a silent bid in acquiring one of the iconic photography works. All proceeds go to PAWS Animal Welfare Society, Petaling Jaya.

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For any inquiries contact:

Amelia Lim, Co Founder +60125951243 Ameliamy.lim@gmail.com

PAWS UP! Facebook Page

CHINAZA ADEOLA

Believe in who God has called you to be, because there is only one you, who can NEVER BE REPLACED.

What is your art representing? What is the main reason why you decided to give life to this business/ project? 

My art represents The C. Adeola woman and she is a woman who isn’t afraid to be herself, she is strong, she’s aware of the fact that she is a woman but doesn’t allow that to depict her clothing choices. She believes that her clothing is an extension of the light inside of her, and it’s her calling in life to spread that light to the nations. bdnatt7gjdr-jpg

I want the glory of The Lord to be restored back into clothing, fashion needs to have a purpose again. I feel as though the depiction of womens clothing has become over sexualized and dark, the fantasy and character of it is gone. C. Adeola wants to be a leader in well-made clothing that compliments the wearer.

Academic background

I attended Texas A&M University where I received a bachelor degree in psychology and sociology, I realized that I had a different calling on my life so I enrolled in fashion design school at Houston Community College where I received an associates in fashion design then I later relocated to New York city where I graduated from The Fashion Institute of Technology with a degree in Fashion Design.

Chinaza in New York and Chinaza in Nigeria, what do you love and despise more about both places?

Chinaza in New York Ioves the feeling of the city, the people, the experiences and the fact that you can meet anyone on the street or subway, cons lol everything is expensive!

Chinaza in Nigeria wishes she can experience more of Nigeria to make a sound judgement, LoL!!! What I LOVE mostly is the determination of the people to always strive for better and to push past circumstance.

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Who are the artists, professionals, business men or women who inspired you during your career and your life?

It’s so funny that you’re asking this question because just the other week I posted to my Instagram a photo that had the caption, “Moments Like These” and underneath I wrote, “Moments like these give me hope to keep pushing forward! Thank you to everyone who’s ever followed their dreams and believed past adversity, you are MY INSPIRATION!

Is there any personal life experience that has driven you to be the designer and woman you are today?

YES, life itself. My father passing on. My parents, the only ones from their families to come to America took a leap of faith trusting in the Lord to give myself and my brothers and sisters a better life, so it is my duty and birthright to be the best woman and designer I can possibly be.

DM loves to inspire the readers, we would like you to share some encouraging words.

Believe in who God has called you to be, because there is only one you, who can NEVER BE REPLACED.

DO NOT let the tests of life stop you from achieving your dreams, because we can do ALL THINGS THROUGH CHRIST WHO STRENGTHENS US!

Share with us your links to your websites/social media accounts please and we will be happy to share it with our readers.

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CHINAZA ADEOLA, DESIGNER & BLOGGER: www.cadeolabychinaza.com  www.beautybetweenthelines.com

INSTAGRAM: www.instagram.com/c.adeola/ 

FACEBOOKwww.facebook.com/cadeola

FROM OWL

  “Your dream should be to create a new product, to express a new philosophy, to stimulate the mind of the people, to be able to bring innovation”

 

Let’s start talking about you, who are you, when did you decide to work together and to create From Owl?

I am Alberto Ziveri. Born in Parma in 1994 and now studying in Milan at Bocconi University. Filippo Tommasini is the co-founder of the From Owl with me, and we’re friends from childhood.

It all started back in 2013 when we both decided to start printing some designs we made together with Marco Gherri (Filippo’s cousin) on some t-shirts. We made 60 t-shirts and sold them all. Since that moment we understood we could make something more sophisticated, with the help of other friends who became part of the team eventually: Luca Rovelli, Luciana dal Zio, Lorenzo Maestri, Luca Marocchi and Matteo Costa.

How did you begin and where does your passion come from?

We started in the summer 2014 to learn about the process, we bought the first textiles and focused on the first ideas.

What it is important to say is that we’re not fashion designers, we’re economics students with several passions (sports, web design, photography, fashion and innovation), but practically we are not able to design as a normal skilled designer. We just brainstorm new ideas and work with our team to develop them. That’s probably our advantage: we gather ideas from our ignorance without being limited by “design dogmas”. We are very passionated about products and innovation.

Difficulties  encountered to manage the business?

There are lots of difficulties, but that is part of the game. If it was too easy, it wouldn’t be challenging. I could list shortly some of the most challenging ones:

Creating a product that can both satisfy the team, but also your target. Creating a product whose message can be efficiently communicated and can be profitable. Sometimes we create products which are extremely beautiful, innovative, but we make mistakes in how to communicating the message. Or worse, sometimes the message is clear but not positively perceived by the customers and, consequently, they become not profitable.  To overcome these difficulties you need experience, skills but also “instinct”.
To create perfect products when you have a low budget. Our time and resources are limited hence we can’t make everything we want in an excellent way. So it’s extremely difficult to not make compromises when you should be forced to make them.
Communicate our philosophy in order to convince people to prefer From Owl. We would like people to understand that it’s better to buy 1 Owl product rather than 4 H&M items. It’s part of our mission to teach to customers how is possible to make more responsible purchase choices.

To find the right suppliers. It’s the most boring activity but the most important one. We contacted over 300 potential suppliers in two years, and worked with just 20 of them. It’s very hard to find the perfect supplier.

What would you say to somebody who has a dream like yours?

Don’t start a brand/company just to produce clothes or  for the sake of earning pennies. Nowadays everyone can make a t-shirt. There’s a lot of superficiality when starting a brand. The true difference between an original brand and a superficial one stays in differentiation so… Your dream should be to create a new product, to express a new philosophy, to stimulate the mind of the people, to be able to bring innovation…“making clothes” is not enough.

I can see hundreds of brands making a printed tee and giving them to football players in the old school way, I would feel very sad if I had to make things other people have already done. However, this my own perspective.

From Owl is not a famous brand yet, and I certainly still don’t have the “privilege” to deliver advices to other people: I’ve still have a lot to learn. What I’ve done till now is just following the instinct with ideas and skills.

Do you have a place/city in which you feel more inspired and why?

London, Cape Town, Los Angeles, Lofoten Islands. They are all inspiring cities because of their landscapes, colors, the citizens’ way of living. But our first source of inspiration is Parma: our hills, our philosophy, the excellence of our companies (Barilla, Parmalat, Rosa dell’Angelo).

How do you communicate with the world/ how do you concretely express yourself?

Videos, photos, stories. We communicate with the world with these three vehicles and through years we learnt a lot about video making and photography. But, as always, you can’t have skills without ideas, that’s why when we make a video it’s not really important how we make it, but it’s fundamental what idea we want to express.

What makes your brand different?

We think we’re different from other startups for several reasons, starting from our “unique” set of skills we have: from management to photography, design and web design, which hardly you will find in one team (many of the clothing companies outsource at least one of those activities). A second reason is that we have a philosophy: we want to express emotions, to connect clothes to stories. The third reason is about quality, since profitability is not our main goal, we don’t make compromises: we always strive for perfection and we work with companies which are used to work with famous luxury companies. Our idea is precise and it is getting even more sophisticated the more we work.

Projects for the future.

We have a big mission in mind to make From Owl an international popular brand, how? With the products we’re working on, with the clear communication, with the right prices and durable quality. We strive for this goal, but we’re aware and ready to fail and learn.

Ready to shop now? Their Online Shop is waiting for your visit here at  www.fromowl.com 

You can also follow their adventures and their trips around the globe here: From Owl Facebook Fan Page

HELEN HENDERSON

HELEN HENDERSON

 

March 12th, 1992, Boston. Model for Karin Models, Fenton Model Management and Script Supervisor of the documentary about Pauline Kael entitled “What She Said”.

You told us that you are working with your team on this doc which shows motion picture history through the eyes of famed movie critic Pauline Kael. Coming in late 2016: this job gave you the chance to meet a lot of interesting people. Would you tell us about the most exciting experiences you lived so far?

The film’s director, Rob Garver, has interviewed 44 people for this film, and I’ve met some wonderfully interesting and inspiring filmmakers, actors, authors and critics (you can find a full list of participants on our website www.whatshesaidmovie.com). Besides breathing the same air as some serious movie legends, I think the most exciting experience for me has been watching a film, and then reading Pauline’s review of that film right afterwards. It’s something that anyone can do at home because a lot of Pauline’s reviews are online, as well as in her collections, and it’s really special. In the past I never felt the need to read a piece of criticism after watching a movie that I either loved or hated, but now I think it enhances the filmgoing experience. I recommend watching a movie by Altman, De Palma, Coppola or Scorsese (some of Pauline’s favorite directors) and then reading her review of the movie afterwards. You’ll see what I mean.

You interviewed the One and Only Quentin Tarantino, how was he and what did you bring home from that experience?

Quentin Tarantino was warm, friendly and very enthusiastic. I think he knows more about film than anyone I’ve ever met. He seems to have an encyclopedic cinematic knowledge that can probably only be matched by a few people (ahem, Pauline Kael). His zeal was infectious, but the most compelling thing that I took away from his interview was that you can’t let a lack of resources get in the way of your passion. Tarantino wasn’t able to go to film school. He couldn’t even afford to buy books about film. He told us a story about how, as a teenager, he saw Pauline on a late night television show, then went to a B. Dalton bookstore in Los Angeles and read her When the Lights Go Down in the aisle. He went on to read all 12 of her books.

“Pauline Kael (1919-2001) was likely the most powerful, and divisive, movie critic of the 20th century. Her love of movies was revealed in her ruthless pursuit of what made a movie or an actor’s performance work, or not, and why — which made her both admired and despised amongst her readers. The latter golden age of movies of the 1960s and 1970s are the focus of this film that pursues the question of what made Pauline Kael’s work so individual, so influential — and so damned good.” There are any words you would like to describe the doc and to add about Pauline Kael?

Pauline Kael was a remarkable critic and writer, and our film will show how she found her distinctive voice, and her struggle to make a living as a writer and to be widely read. It’ll also pair Pauline’s voice with the movies of her era, and show 20th century films through her eye. The film is about this one woman’s obsession with the movies and her impact — 15 years after her death, it’s still felt in the way people see and talk about movies.

I hope this film brings her work to the attention of people my age. She was extraordinarily influential, and honesty was of paramount importance to her- she could be brutally honest, but she was just trying to do right by the movies she watched. When Pauline loved a film, it really meant something. Some films that we consider classics today, like Bonnie and Clyde, were dismissed by other critics and then given new life by her rave review. She championed directors like Scorsese and Spielberg at crucial points in their careers. I think film as we know it today could have looked very different without her influence.

How did your passion for cinema start and what has been the best way to follow your dream in this industry?

My passion for cinema started on the small screen at home when I was a little kid. I treasured my VHS tapes and watched them over and over again. I spent so much time in front of the tv as a kid that my parents had to take the tv away one summer, hide it in a closet and make me play outside.
I guess I convinced them to bring it back at some point. When I was 10 or 11 I started catching old movies on public television. I remember being particularly taken with Alfred Hitchcock’s Notorious, and I began making my way through Hitchcock’s hits. I watched whatever I could find at my local library – Spellbound, Dial M for Murder, Rear Window. At some point my family got Netflix and I ordered lots of DVDs to watch (remember when that was how Netflix worked?) A few years later my family got cable, and I watched tons of movies on the Sundance Channel, IFC and Movieplex.

When I got to college I decided to take a film class just out of curiosity, but soon I switched my major from anthropology to film studies. I’d been passionate about cinema my whole life, but taking the passion seriously and making the choice to change my major was an important step for me.

What challenges have you faced so far in order to pursue your dream and your career?

I think one of the difficult things about the film industry is that there’s no tried and true path to success. There’s no guidebook that says ‘if you take these steps and work hard you will succeed.’ People come to the film industry from so many different angles, and working on this documentary really underlined that for me. A lot of the people we interviewed didn’t go to film school, or they worked in one facet of the film industry and then found success doing something else. Pauline didn’t earn a living writing about film until middle age- she supported herself and her daughter by doing odd jobs for a long time, and only truly became financially stable when she was hired by the New Yorker in 1968. I’ve learned that you need to be tenacious if you’re serious about film.

How do you combine your modeling work around the world with your job in New York?

A lot of the work I do with the documentary can be done from anywhere – I’ve worked on this doc in New York, Milan and Paris. So long as I have my laptop on hand and some internet access I can transcribe interviews, make social media posts, edit documents etc. Recently I’ve been doing some research at the New Yorker archives at the New York Public Library in midtown Manhattan. A lot of my castings take place nearby in the Garment District, so sometimes I head to the library after a casting or a job. I’ve shown up to the library in sleek model-y outfits on several occasions, and I don’t think the librarians know what my deal is. They must think I’m a real piece of work, getting so dressed up for the manuscripts and archives room.

What is New York offering you? Why have you decided to move to this city?

After I graduated from college I didn’t know where I wanted to move. I thought that I might live in London or LA. Then a spot opened up in a friends’ apartment in New York, and I moved in. I personally think that New York is the best city in the world for modeling, and it’s probably only second to Los Angeles for film and television.

Where do you see yourself in five years?

Geographically, I don’t know, but as long as I’m working in film or television in some capacity, I’ll be happy.

Follow The Documentary starring Quentin Tarantino, Francis Ford Coppola, Alec Baldwin, David O. Russell:

WHAT SHE SAID: 2016 PAULINE KAEL DOC or www.whatshesaidmovie.com

Follow Helen here: Helen Henderson Instagram Profile

DALU’. Your Intimate lounge.

                   Dalù is the Italian online boutique dedicated exclusively    

               to underwear, beachwear and stockings.

 

 

 

A glamorous and discreet virtual space, a user friendly and clear online boutique, a real and proper lounge where is possible to find a special lingerie item or the perfect bikini for the summer. Dalù is even more than this.

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Through attractive graphics and a selection of sophisticated and quality brands, Dalù is already conquering the heart of the customers who pursue designers Made in Italy and Made in Europe items of clothing. The items available are various able to satisfy the preferences of each type of femininity as romantic lingerie, sensual skinsuits, corsetry for differentiated cups, shaping and slimming underwear, high performing sportwear, feminine and funny woman’s stockings.

Furthermore, Dalù is including its own brand items as coloured Brazilians cut bottoms which is a best seller and often chosen as a special gift idea loved so much by the costumers. More to come! 14184413_1050149131750282_5501070980523701645_n

On the website homepage, aside from the updates, you can find all the promotions and the discounts available throughout the year also via social networks and newsletter. In addition, the blog of Dalù gives greater space and visibility to all the brands and the young talents that are presented in the section “Talenti – Talents“, meanwhile the hot topics are  discussed in the area “underwear” and “seaside”.

To customize its image and the communication Dalù has chosen the illustrations of the artist Matitachiara who execute drawings and graphics, enriching the world of the online boutique with an unparalleled poetic imagination.

11167966_789488977816300_1352247280821455707_nOn May 2016 Dalù completed its first year online: it is a young digital shop with a new approach and definitely it has in store a lot of interesting news and collaborations.

We will keep you posted!

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Visit: www.dalu-shop.com

BODYBLOUSE BY PAM THOMAS

The look of a blouse with body shaping comfort and control…

Pam Thomas studied at New York’s Fashion Institute of Technology (FIT) in 1979, she is the creator of the Original BodyBlouse, a one of a kind body shaper featuring different styles of fashionable sleeves. Pam was the first to bring a design of this type to market.

THE STORY BEHIND

We are not focusing only on this new product but also about Pam Thomas, as an excellent example of how a creative and smart woman is able to transform her own need into a career in fashion retail capable of solving the dilemma of several women facing the same issue.1-pam-thomas-images-for-deshabille3

The idea was born in the context of a family wedding when Pam Thomas genially decided to combine harmoniously satin sleeves with a body shaping camisole. That was the moment Pam realized that she was creating “the look of a blouse with body shaping comfort and control”. The BodyBlouse was finally introduced to the public as an innovative and creative solution after years of research and perfecting the design. Brilliant!

Pam Thomas has lately returned to the market with the BodyBlouse available in 14 figure-flattering styles of spandex combined with such fabrics as chiffon and sheer lace: a body shaper that boasts the elegance of a blouse – whether worn alone or beneath an assortment of garments such as dresses, tops and vests. The ladies that choose the BodyBlouse meet endless options for graceful evening wear, they look sophisticated with the highly appreciated advantage to travel light.

INNOVATION, STYLE AND COMFORT

The BodyBlouse has been conceived to be a versatile solution to expand any woman’s wardrobe with style and intelligence. Furthermore, as a customer  you will be able to travel light without packing extra clothes and go shopping with ease thanks to Pam Thomas Designs. As said, available are different ranges of styles offering body shaping comfort and control. The styles feature Contemporary price points with designs selling between $125 and $165 retail.

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“The Original BodyBlouse transforms the look of a sleeveless dress, top or vest into a completely fresh new style by adding a unique BodyBlouse under your existing outfit.”

“The BodyBlouse adds stylish sleeves along with body shaping comfort and control under your sleeveless garment. Each one will give you a totally new look and will make any outfit look fabulous!”

WHO IS THE TARGET OF THE BODYBLOUSE?

Women of a wide range of ages can wear the BodyBlouse from young girls to middle aged women to the elderly because the BodyBlouse is so versatile and the final look depends on how it’s styled. This varies of course because many of the younger girls are in love with the BodyBlouse styles. The customer would probably be one who is sophisticated and enjoys luxury clothing as well as beautiful, high end, quality fine fabrics. Along with one who values their time, is organized and efficient and prefers a convenient lifestyle. She also would probably shop at higher end boutiques and stores. The conscious woman who is working or non-working and prefers comfort at all stages of life.

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On another demographic… The modest girl or woman would absolutely buy the BodyBlouse styles with lined sleeves and a jewel neckline as offered on the website. The BodyBlouse styles provide what this type of girl and woman is looking for.

WHY WOMEN SHOULD CHOOSE THIS ITEM?

“The customer should choose The Original BodyBlouse brand because I worked in retail for nine years and as a stylist I would speak to many women and young girls who would tell me they were looking for something that was not sleeveless or strapless. Hearing this over and over, I came up with a solution.”  

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WHAT DOES MOTIVATE YOU, PAM?

“As a designer, I am motivated by my passion and love of the fashion world. I truly love beautiful colors and fabrics and fabulous, stylish looks that bring it all full circle. This is why the BodyBlouse was created and designed. The BodyBlouse is the solution so many women have been looking for!”

HOW TO WEAR A BODYBLOUSE?

Under a sleeveless dress, top, vest, or just as a top for a slimming, elegant look! Transform your wardrobe to give you more options: one can wear it as a top or can wear it under a sleeveless dress, top, or vest. One can take a sleeveless dress, top, or vest and take several BodyBlouses and change up the look of each.

 

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If you are interested to get in touch with the brand, here are all of the details!

Website: The BodyBlouse

STORY PITCH

“Perhaps what makes me different from other crafters that accomplish similar procedures is quite the way how I perceive the frame of the natural content.Each one tells a story.”

 

“It all started with a rather geeky passion for botanical cataloguing and a very philosophical idealization of Nature. I was born and raised in a grey city, so any immersion in the green is still a moment of absolute joy. I observe leaves and collect findings, I breathe and smile.

Since I live in Lecce (South Italy) this happens to me a lot! And walk after walk I begun to see and identify the small vegetation spontaneously growing not only in the fields by even in town, in the villas and gardens, at the park, in the rather retro cracks of the Baroque palaces. A natural presence that is no how prevented.

On the contrary.

I have always very much liked macro pics in photography. And I believe that the idea of impressing leaves is the immediate consequence of that rather childish leaning towards observation and collection. Polymer clay is perfect to make up this unconventional herbarium because it is very apt to hold the tinier details of the natural texture. The most joyful part of the whole process is when I remove the leaf and discover the negative. Then again, I smile a lot. Once removed the small finding, the most creative moment begins through hand-cut, when I try to build a frame which doesn’t necessarily depict it as an entire, but set it as if a picture. A frame that comes to a completion with the final application of color, after heating.

At present I have refined this simple technique by using two or three colors, as if pendants and earrings were small canvas. For some time now I have been making my own clay blends in order to catch seasonal palettes. I find inspiration in art, but also and perhaps mostly, in fashion. Especially in those designers fostering a “culture of the contrast” and who dare a lot, such as Dries Van Noten, to mention one.

So now, during my walkabouts looking for seedlings, I find myself already being aware of which combination of clay and acrylic will fit this or that plant. It is very amusing. Another style topic has lately popped out throughout the last two years of handicraft practice and that is a completely  spontaneous leaning towards vintage. Particularly in the choice of shapes, such as the oval on leverback earrings or the button earrings that hold a destructured leaf impression, vaguely recalling the 1950s New Look.

It is like those shapes were coming out of somewhere inside my inner world, with no clue of where exactly.”

Who is Paola?

I have been called Madam for a few decades now. A fact that still dazes me. I would say then that the age in which Paola lives does not match the time in which she lives. Here in Lecce they say “Hi Madam!”. A kind way to keep together the contradiction. And it is probably not a coincidence if I moved here to put a distance between me and that Milanese- attitude that too much nuanced the contrast. Lately I can not talk about me without mentioning this biographical data. A new beginning.

How did you start and where does your passion come from?

Here as well, “where” comes together with “when”. In a mood that slows down as in Salento, I succeeded in creating for myself an interior room where to cultivate an handicraft dimension that is to me “female” by definition. A very ancient leaning towards “naturality” that probably comes first as an idea. The path I am in has roots in philosophical practice where I attended the thought of Nature.

I believe what ADèLe says • A Dream of Leaves is the objectification of this process. The name of a woman and an archetypical form…

What would you say to somebody who show a dream like yours?

Handicraft is a practice of the soul. It is essential to spread it in the world, in order to accomplish it. Fear and procrastination are the dragons to be fought.

Projects for the future?

There is a technique I am keen to explore next year and this is the lost-wax casting. The chance to hold the natural findings in a more plastic dimension. Also, I would like to combine further the twofold dispositions of my project — the educational and the creational — by running workshops for kids.

How do you concretely express yourself?

It all starts with walkabout. I go out and I look for an environment where the small local vegetation lives. I spend time nursing gardens and parks. Here I gather the spontaneous seedlings that change at every seasonal change. I also nurse a terrarium outside of my studio, a photographic one. But the most concretely creative moment is when I remove the findings from thw clay and I begin to imagine scenarios as on a small canvas. A macro pic that I complete applying color after heating.

What makes you so special?

How I perceive the frame of the natural content is perhaps what makes me different from other crafters that accomplish similar procedures. Each one tells a story. Another topic is probably the research on the palette. I pay a lot of attention to cromatic seasonal trends and I like to confront with specific shades I produce autonomously in blends.

3 words to describe you

• Searcher: Philosophy is the art of exploring and I am a philosopher who practices this art everyday.
• Tenacious: In many ways: obstinate and steadfast but also resistant and cautious.
• Autumnal: Born in September my best months are those from fall equinox to winter solstice.

VeroniqueCreazioni

“I would give a little advice to the many people who in recent years have asked me the secret of my business… It’s only one and very simple: to love what you create, as if you were creating for yourself, never for the profit that could be behind it. From things made with love always derive a special light.”

 

Who is Veronica, the creative brain behind this brand?

It is not easy to define myself in a few sentences… Let’s say that as most of the people I am made up of many facets, there is definitely a strong creative side, which coexists with another who loves psychology and the symbolic world. Surely I am a person who can not live away by his passions, which are art, psychology, sea and cats! 😀

The first crazy thing about you is that you studied psychology. How it matches with your current activity?!

As I mentioned above, my soul is divided between two great loves, which compensate and that integrate each other: a more creative and intuitive side, and one who likes to devote himself to the welfare of others, and I hope of being able to always carry both of them on like I’m doing now, because doing a job that I love is a great fortune, even more if they are two! Surely there are moments of fatigue, but I have a strong motivation that comes from the fact that I love what I do, and I feel realized in carry it forward!

VeroniqueCreazioni, how did you get the idea and why?

The beginning of the deepening of my artistic side arised during many years of personal therapy, essential for the formation of a good psychotherapist. I never thought that this would become a real business, I started because of pure passion, and yet here I am, six years later, surrounded by many people who appreciate my work and many loyal customers. I experienced cyclically many types of art, from polymer clay and decoupage to knitting wool, but after discovering the world of textile jewels, two years ago, I devoted my work almost exclusively to that. It’s never a rational decision.

Like most of artists, I follow the inspiration of the moment.

How did people and family react to your decision to cultivate this passion?

My loved ones have always supported and encouraged my artistic expressions, and have always been a great support for me!

Your biggest satisfaction / regret

My greatest satisfaction, as I mentioned before, it is to have the enormous satisfaction of doing two jobs that I love, and because of that, I have no regrets at the moment 🙂

Projects for your future 🙂

My artistic nature does not fit with making great programs for the future, however, let us say that I like to imagine of being able to devote half of the week to my artistic work, and the other half to my patients, and I am working in that direction 🙂
To conclude, I would give a little advice to the many people who in recent years have asked me the secret of my business… It’s only one and very simple: to love what you create, as if you were creating for itself, never for the profit that could be behind it. From things made with love always derive a special light.

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